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10 effective hospital marketing strategies for 2022 

Published By Rithika S
 2021112418:31:34
Category HMS


Is it important for organizations like hospitals to advertise? Well, let's hope to find our answers here. Every product or service that we use in our daily life is a result of many marketing strategies. Marketing is a powerful way of educating people about your excellence, expertise and existence in regards to your field. To earn people's attention, people need to know how you can help them with their issues and to do this, marketing is very much the tool.

There are several ways to marketing and they can be divided into 2 categories:

  1. The modern way of marketing
  2. The traditional way of marketing

The modern way of marketing, living in an era where everything is digital, modern is nothing but digital. Online hospital marketing can connect you with people online in unexpected ways. Here are a few ways to do online hospital marketing.

Website: They say a website is the online house of any business and it for sure is. A website should people tell people everything about the hospital, and a well-structured website will always keep the traffic engaged. The names of doctors who work at the hospital with their speciality, the services provided, and sharing of testimonials will help the hospital connect with people. Most millennials tend to search for more information about the hospital online before booking an appointment. Moreover, they prefer booking appointments online.

Blogs:  Lately, people have become more aware and conscious about personal health. Insightful healthcare blogs will help you connect with readers online. Studies say more than 5% of google searches are about health. Encourage your doctors to write insightful blogs on important healthcare topics that people are curious to learn. 

Social media post: Social media platforms like Facebook, LinkedIn, Twitter and Instagram have the most engaging network. Online hospital marketing on these platforms can do a great profit for your organization. People online want to relate to content, so post content that you believe in, wish to raise awareness about and which will prove helpful to people. Such content will create your brand identity among huge groups of people and will reach a large audience across networks.

Video insights: Video contents are a highly engaging form of content these days. It is seen that people prefer short and informative video content more than written content. This format of content will make your network feel interactive with you.
 
Email and SMS: Emails and SMS are a personalized way of marketing and approaching your patients. Send them emails that they can relate to, like health tips or diet plans, or blog articles relating to their issues. Send them follow-up appointment reminders or tell them about the camps or discounts you are conducting via SMS.

In the traditional way of marketing, as a hospital, you don't just see people of one demographic but many countless demographics like different ages, genders, backgrounds, and more. And It's possible to have a demographic of people who don't belong on digital platforms, and that is literally why traditional marketing is important.

Print media: Printing in newspapers and magazines is not new, but it has still got its value. These mediums have a strong base of the audience who are regular and believe in them. Contributing health-based articles to them will give you a great reach and identity among its audience.

Camps: Camps are conducted for the greater good cause, but they also help in building brand identity and goodwill. Conduct camps like full health check-ups on World Health Day blood donation camps on World Blood Day or children's health check-up camps on Children's day.  Such camps will help you connect with new people. 

Standees: Stands? Really? An eye-catching illustration or quote will make its place in viewers' minds. Health-based quotes, tips, or creative illustrations on a standee will make your brand known to even people who are just reading by. Such creatives tend to stay in people’s minds much longer.

Word of mouth: Make sure to give the utmost patient satisfaction to all your patients as word of mouth can bring in new patients to your hospital, and build your reputation and goodwill. Treat your employee in the right way as they are just as important as your patients in your hospital.

Television: Television ads are usually preferred for some big announcements like branch openings. Go for television ads only when you find the real need for it as they are the costliest form of advertising. Most hospitals prefer to advertise for a month or two and advertise only in the regions they exist.

So how will these hospital marketing strategies help in scaling up the productivity of your hospital?

With every possible information available digitally on your fingertips, people want to learn about the brand, product, and service before going for it. They want to learn about your experience, knowledge, and speciality in the field. As a hospital, you need to let people learn about you and from you, and you do this through the various ways of marketing. This way, new people will prefer to walk up to you for consultation and treatment purposes, resulting in an increase in the productivity of the hospital.







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Hospital Management Software is considered to be the current trend and boom to every hospital administrations and management. An HMS is a web-based or computer-based software system which helps to control different complex workflows and processes which are inherent to the normal working of any hospital. 
The HMS acts as the frontiers for various hospital stakeholders to access, capture, report, and manage every single information happening in the functioning of your hospital. Today let’s check how the Hospital Management System enhances your hospital quality.
 
Why is HMS mandatory for your hospitals and how does it improve your clinic quality? 
A Hospital Management System provides you with different advantages like adaptive, innovation, affordability, and more. A quality HMS needs to have provisions for managing and documenting the hospital aspects like doctors, billing, patients, inventory, insurance, pharmacy, support staff, HR, diagnostics, radiology, reports, etc. 
Some of the benefits of the HMS for your clinic include 
● Quick and easy access to the records and other data of the patient.
● Automation brings efficiency
● Accuracy
● Patient satisfaction
● Speedy services
● Coordination between different departments
● Paperless record system. 

Secure your data: 
The Hospital Database Management System makes it unfeasible for any personnel who are unauthorized to access private and sensitive information, particularly in dealing with the records of the patients. It decreases data theft and similar possibilities and therefore you will be able to secure your data and thus an improvement in the hospital quality.
 
Making treatment and diagnosis simpler: 
The Hospital Management System offers useful dashboards and reports, through which caregivers and doctors can have quick and simple access to the test results and records of the patients. It increases the competency of your hospital legitimately and also helps to improve your hospital quality.
 
Enhance quality ratings of the hospitals: 
If the HMS is implemented in your hospital, then there is no worry about your clinic quality. It enhances your standing with quality circles and insurance companies significantly.
 
Run your hospital effectively: 
The amount of effort and time you will save by implementing the Hospital Management System is surprising. These savings make for the smooth and efficient operation of your clinic.
 
Tracks for better financials: 
Implementing a Hospital Management System in your hospital means there is a more significant benefit for the department of finance. It’s easy to track outflows, receivables, revenues, and debts better when HMS is implemented. The HMS generates a financial report that will have an accurate health picture of your hospital.
 
Eliminate errors: 
There is a chance for many errors to occur if you are maintaining the manual or older method in your hospital. With HMS automation processes, you can easily avoid mistakes, and the workflow will go excellently when compared to the older or manual methods.

Higher patient satisfaction: 
The hospital management system decreases the time taken for procedures and processes at all stages of patient interaction, namely discharge, billing, and registration, thus, it makes your clients and patients happy.
 
Paperless Operation: 
The advent of the hospital management system is that it makes use of electronic records rather than physical files, which leads to a happier outcome when it comes to maintaining your hospital quality. It’s expected for hospitals to become paperless completely with further development in the hospital management system. 
Start your research, reach for a reputable EMR vendor like MocDoc, and make the quality of your hospital rick and user-friendly.

How HMS improves the quality o...

Hospital Management Software is considered to.....  Read more



When compared to other industries, the healthcare sector is improving, with the help of advanced technologies like the Hospital Management System (HMS). The current medical care computerization is being hampered due to a lack of a perfect interface between computers and medical care providers.

The two main issues that are commonly faced during implementation of an HMS are as follows


 1. HMS implementation begins but the users start facing issues by the end

This is generally due to the inflexibility of the HMS software, a weak administrative will, and an inexperienced team for implementation.


2. HMS implementation gets completed, but only a single part of the functionality gets implemented

This is due to non-user-friendly software or unplanned and unconfigured executions.


Pre-Implementation Assessment:

All hospital administrators who implement the HMS software in their hospitals will be apprehensive that the process may end in a partial or complete failure and measures should be taken early in order to prevent such an event from happening. The software should be well assessed before being purchased by the hospital.


Software Assessment:

Choosing the right kind of software is one of the crucial and primary steps for getting the best results.

Earlier, all HMS Software had a single development cycle starting with a single hospital being computerized by a local developer for a single hospital. However, this type of HMS development is outdated. In such cases, there is a risk of the vendor providing software that was customized for a different hospital. Implementing them may cause various issues, and it may cost more in the long run. It's better to purchase the software from a firm, that specializes in hospital management software than getting any software company to design software for your hospital.


It's better to choose software that is easy to upgrade, scalable, and not hardware intensive. Cloud-based online software is better than offline software in these aspects. The providers could also easily fix any errors or bugs in the case of online software.


Another aspect to be considered is to check if the customization of the software is done primarily through programming code or by using master tables during implementation. Hospitals may require some form of alteration to the purchased software, so as to better suit their needs, and in the case of master tables, such changes may easily be made by the hospital itself. In the case of online software, this may not matter much, as maintenance and support are provided by the software provider.


Vendor Assessment:

Only a few vendors of international or national repute can be trusted easily. A drawback with a large vendor is that they don’t always accommodate the requirements of small hospitals. In the case of small vendors, the hospital administrators may have to do thorough research to see if they are trustworthy.


An important aspect to be known is whether the current implementation team will be available during the entire implementation cycle. Checking the attrition rate of the software company, and discussions with other hospital administrators may give you an idea about this.


Visits to Hospitals with Hospital Management Systems:

A well-planned visit to hospitals where the software has been implemented will give you insights on the performance of the software, the support provided by the vendor, and if the vendor has achieved all the goals that were initially planned. To get a good picture, it's better to visit hospitals like your own, in terms of capacity, number of specialties, and number of departments, as well as hospitals that have implemented the software that you are considering. This will give you an idea, not only about the trustworthiness of the vendor but also about how well the software will be suited to your hospital.


Discussions with hospital administrators who have previously implemented the software in their hospitals will also give you good insights on the possible difficulties you may face during the implementation process, and on how to overcome them.


Getting your Hospital ready:

Problems may arise in HMS implementation, due to issues within the hospital. The lack of a systematic and uniform workflow within all the departments in the hospital may make the implementation process difficult. Information regarding the various equipment used, tests performed, schedules of doctors in different departments, etc must be readily available so that it can easily be imported into the system.


An important aspect is the cooperation of the various end-users, that is, the hospital employees. They have to provide enough awareness of the usefulness and importance of implementing the HMS software. The implementation may put additional stress on the employees until they get used to the system, and this may hamper the efforts of the hospital administration.


HMS implementation begins with a pre-implementation phase, in which software is chosen and the hospital prepares for the change, followed by the implementation phase and the post-implementation phase, in which the final kinks are ironed out. The whole process could be made smooth with a thorough pre-implementation phase.


Choosing software that is well suited to your hospital, having clearly defined workflows, and complete information about the working of the hospital will help you to easily implement the HMS in your hospital. Having a good team, and ensuring the cooperation of the hospital employees would help the hospital achieve its goals with the HMS.

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Our present modern information system makes use of computers for the execution, each of them connected through an optimized network. Healthcare is the most critical aspect of our society, and many health care providers face challenges to offer practical and active services to patients.


Considering a multispeciality hospital, many people enter and exit the hospital in a day and maintaining their records safely is tedious. To reduce this type of burdens and to manage the financial, hospital administration and clinical aspects, Hospital management system came into existence.


Apart from that automating your hospital's processes and implementing them cannot be done too easily, you need an efficient hospital management system to take care of everything that is happening around the labs and hospitals.


If you are ready to implement or go with the hospital management system, make sure you follow these things before making it useful in your hospitals or labs.


  • Processing Speed & Results

  • Cost Effective

  • Reduction in Errors

  • Data Security & Retrieving Ability

  • Improved Patient Care

  • Quality & Compliance


Processing Speed and Results:


Hospital management system follows the standard operating procedures, and there are no chances for deviation to happen in any of the effective HMS systems. With the implementation of HMS in your labs or hospitals, you will be able to treat patients with a better way and accessing their real-time reports and other information regarding the patients, and their past clinical data and more can be done quickly and lead to best patient outcomes. Hospital management system makes employees work more accessible and improve the speed of the complete processes for better results.


Cost Effective:


HMS information system helps to track and control finances, reduce leakages as well as reduce manual work and therefore there is no requirement of the higher human workforce.


Hospital management system helps to cut down the manual work done by humans in the hospitals especially for the peoples who take care of the record and documentations safely. Hospital management system helps in reducing the human resources costs as most of the work is automated.


Cut down the cost related to storage and other associated requirements. If your hospital is entirely HMS implemented, then your hospital will go paper-free one, it's enough if you maintain the mandatory documents and other related ones in your hospital to comply with the regulation standards.


Reduction in Errors:


Hospital management system will help in reducing different types of errors that made through interventions like missing billing, operational failure, clinical errors, cost leakages, missing appointments and much more.


Every process on the hospital management system are automated, and there are plenty of tasks provided to the software to perform without the human intervention as well as accurately, this reduces the error significantly.


For example, An IPD patient final bill amount can be easily generated if your hospital enabled of Hospital management system as his reports and other samples bill are already billed and safe under the Patients unique Hospital ID, and therefore the billing executive needs to generate from the system and provide the statement to the patients.


If your hospital is not HMS enabled then you need to go with manual entries which involves too many human errors, so preferring HMS will make your billing section easier, faster, accurate and more transparent.


Data Security and Retrieving Ability:


In a Hospital management system, they are one of the cloud-based software where everything gets interlinked, and therefore there are no chances for breaches to occur as they have high data security.


Evidence-based medicine requires the retrieving ability as well as data ability mandatorily, and this easily achieved through a Hospital management system. If you have Hospital management system on your hospital, then you can easily access the operational, clinical and financial data of your hospitals.


Improved Patient Care:


Enhanced work efficiency and improved patient data access mean faster and better clinical decisions. A clinician orders the solution to implement once he gets the diagnostic report on his hand, so its necessary to have speedier support for receiving the reports rapidly. All departments in the hospitals are interconnected and integrated with this automation, and this enhances the patient care quality as well as the hospital turnovers.


Quality and Compliance:


Every hospital should send a report of birth, and death occurred, their reasons and related solutions to the NABH accreditation monthly. Its difficult to arrange them manually so preferring the best HMS helps you to send the reports faster and at the right time frame.


Every report is monitored and managed in the Hospital Management System carefully and efficiently for accurate results.


Everyone prefers HMS for their hospitals for coordinated and rapid care, reduced costs, reduced waiting time and readmission, enhanced patient safety, and clinical care.


Any other essential benefits of implementing a hospital management system in your clinics? Let us know through the comment section below.



To know more visit MocDoc - Healthcare

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HMS (MocDoc HMS) otherwise known as HMIS (Hospital Management Information System) is a medical informatics solution element that mainly focuses on hospital administration requirements. The HMS is a web-based or computer application that takes care of the complete hospital functionalities. The integrated system can be customized and are developed to control all hospital operations like patient details, appointment booking, billing, drug management, Electronic Medical Record, administration, Patient medical history, inventory management, bed management, revenue management, and so on. 

A Hospital Management System is essential and mandatory for healthcare establishments like nursing homes, rehabilitation centers, clinics, hospitals, health clinics, dispensaries, and more. Some of the top benefits of implementing an HMS are role-based access control, data accuracy, revenue management, appointment booking, overall cost reduction, and data security. 


Benefits of Hospital Management System:

Revenue management: 

A medical center or hospital serves humanity. Apart from that, profit is more important as it is also considered to be a business.  Revenue management is one of the significant elements as it needs the fortune to manage a hospital. Also, it's not possible to track the identical thing with the help of the old-age manual system. An Automated HMS that caters to the needs of the business can help in solving the purpose efficiently. 

It provides accurate and rapid management and transactional reports, which offer a clear view of how your business is performing. What are the debts and interests, pending invoices, and outstanding amounts?

Apart from that, there is also a decrease in the operating cost because of actual operational effectiveness. When processes and systems are automated, there is no need for higher resources to manage the operations. It means the faster break-even point and improved ROI can be achieved easily.


Enhanced decision-making in clinics:

An accurate Hospital Management System ensures that decision-making in clinics is made precise, fast, and useful. With a single view and easy availability of data points, medical support staff and doctors are facilitated.


Obtain the best quality ratings: 

When your clinics or hospital needs to be the top-rated and top-preferred ones by insurance companies, then you must implement a Hospital Management system in your hospital. Insurance companies and medicare companies depend on digital data only when there is an automated system in the hospital.

If your clinic is capable of sending and receiving the information of the patients, and their medical records digitally, then it means your hospital is going to be the highest preference among the patients. An accurate and rapid Hospital Management System stands out at the top among other nursing homes, medical centers, and other hospital competitors. It adds significant value to your hospital and also provides a reputation in the market. 


Nullify every error and track complete details: 

Managing a hospital is not easy, and there are chances for some mistakes to occur. A manual system can ensure 100% accurate processing and foolproof. There are higher chances for mistakes and errors in this case. To eradicate this, the best decision is to install an automated hospital management system that highly nullifies every mistake, and also you can avoid lawsuits and compliance issues, which are considered to be the two most significant drawbacks of hospitals and medical centers. 

Apart from this, tracking the accurate details of staff availability, operational information, and room occupancy can also be readily available at your fingerprint by using the automated Hospital Information System. 


Enhanced data security:

The experts have reinforced and highlighted the fact that hospitals, medical centers, and clinics depend on manual systems. It can lead to higher data leakage and theft when compared to automated ones. Installing a complete and automated HMS indicates that your pieces of information stay safe and protected from any unauthorized sources and accesses. 

Significantly, you make use of the state-of-the-art system with centralized controls. Make sure you are not implementing a standalone home-grown one. There are no chances for errors when an access-controlled system manages everything as the information availability relies on user rights. It's also one crucial reason why hospitals, rehabilitation centers, clinics, trauma centers, and nursing homes make use of the high-quality and automated Hospital Management System. 


Bottom Line: 

The Information Technology advancements in the last few years are high, and there is a revolutionary change, especially in the management and automation system of hospitals. They provide intelligent and accurate management information systems apart from handling the mundane operational staff that is developed by hospital information systems. 

Hospital Management System offers a better-concerted atmosphere between doctors, patients, hospital staff, groups, and managing workflows. The portal solutions are capable of unifying the legal objects, and applications from other portals and also manage multitudes of user requests, which results in reckless information flow between patients, doctors, and staff. 

Eager to know more benefits of implementing a Hospital Management System for your hospitals, clinics, nursing homes, or medical centers? Contact us today!

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