Is it important for organizations like hospitals to advertise? Well, let's hope to find our answers here. Every product or service that we use in our daily life is a result of many marketing strategies. Marketing is a powerful way of educating people about your excellence, expertise and existence in regards to your field. To earn people's attention, people need to know how you can help them with their issues and to do this, marketing is very much the tool.

There are several ways to marketing and they can be divided into 2 categories:

  1. The modern way of marketing
  2. The traditional way of marketing

The modern way of marketing, living in an era where everything is digital, modern is nothing but digital. Online hospital marketing can connect you with people online in unexpected ways. Here are a few ways to do online hospital marketing.

Website: They say a website is the online house of any business and it for sure is. A website should people tell people everything about the hospital, and a well-structured website will always keep the traffic engaged. The names of doctors who work at the hospital with their speciality, the services provided, and sharing of testimonials will help the hospital connect with people. Most millennials tend to search for more information about the hospital online before booking an appointment. Moreover, they prefer booking appointments online.

Blogs:  Lately, people have become more aware and conscious about personal health. Insightful healthcare blogs will help you connect with readers online. Studies say more than 5% of google searches are about health. Encourage your doctors to write insightful blogs on important healthcare topics that people are curious to learn. 

Social media post: Social media platforms like Facebook, LinkedIn, Twitter and Instagram have the most engaging network. Online hospital marketing on these platforms can do a great profit for your organization. People online want to relate to content, so post content that you believe in, wish to raise awareness about and which will prove helpful to people. Such content will create your brand identity among huge groups of people and will reach a large audience across networks.

Video insights: Video contents are a highly engaging form of content these days. It is seen that people prefer short and informative video content more than written content. This format of content will make your network feel interactive with you.
 
Email and SMS: Emails and SMS are a personalized way of marketing and approaching your patients. Send them emails that they can relate to, like health tips or diet plans, or blog articles relating to their issues. Send them follow-up appointment reminders or tell them about the camps or discounts you are conducting via SMS.

In the traditional way of marketing, as a hospital, you don't just see people of one demographic but many countless demographics like different ages, genders, backgrounds, and more. And It's possible to have a demographic of people who don't belong on digital platforms, and that is literally why traditional marketing is important.

Print media: Printing in newspapers and magazines is not new, but it has still got its value. These mediums have a strong base of the audience who are regular and believe in them. Contributing health-based articles to them will give you a great reach and identity among its audience.

Camps: Camps are conducted for the greater good cause, but they also help in building brand identity and goodwill. Conduct camps like full health check-ups on World Health Day blood donation camps on World Blood Day or children's health check-up camps on Children's day.  Such camps will help you connect with new people. 

Standees: Stands? Really? An eye-catching illustration or quote will make its place in viewers' minds. Health-based quotes, tips, or creative illustrations on a standee will make your brand known to even people who are just reading by. Such creatives tend to stay in people’s minds much longer.

Word of mouth: Make sure to give the utmost patient satisfaction to all your patients as word of mouth can bring in new patients to your hospital, and build your reputation and goodwill. Treat your employee in the right way as they are just as important as your patients in your hospital.

Television: Television ads are usually preferred for some big announcements like branch openings. Go for television ads only when you find the real need for it as they are the costliest form of advertising. Most hospitals prefer to advertise for a month or two and advertise only in the regions they exist.

So how will these hospital marketing strategies help in scaling up the productivity of your hospital?

With every possible information available digitally on your fingertips, people want to learn about the brand, product, and service before going for it. They want to learn about your experience, knowledge, and speciality in the field. As a hospital, you need to let people learn about you and from you, and you do this through the various ways of marketing. This way, new people will prefer to walk up to you for consultation and treatment purposes, resulting in an increase in the productivity of the hospital.







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Hospital Management System has been used for decades. Most of the hospitals in India use HMS, but they face particular challenges in implementing it. Among them, technical and human challenges are the complicated factors while implementing HMS.

How can you face the challenges while implementing HMS?

The HMS system helps to manage every piece of information about the patients, like their personal data, comprehensive medical data, and previous medical histories, along with their diagnoses, treatments, investigations, and other medical decisions. Apart from that, HMS helps improve safety and quality and is one of the most affordable options available in the healthcare industry.

Despite their benefits, the healthcare industry faces many challenges. Implementation of HMS still fails in some hospitals due to barriers.

A few Challenging problems that you face while implementing HMS

Human Challenges

While considering human factors include

  • Awareness of HMS's advantages & importance.
  • In general, Experience and knowledge of using computer applications.
  • Impressions and Beliefs regarding HMS and making use of them efficiently.

The researchers in a study have identified three main human challenges that are a barrier to adopting the HMS in healthcare industries.

  • There is a shortage of professional healthcare faculty with in-depth knowledge of HMS and other similar technologies.
  • Poor acceptance of HMS Software.
  • Lack of health informatics professionals capable of establishing and implementing the techniques.

Another few significant problems for unsuccessful HMS implementation include.

  • Healthcare specialists nature,
  • the lack of time allowed for training and learning on making use of the HMS,
  • the lack of healthcare professional support, motivation, and more.

Many studies illustrate that HMS requires more effort, time, and work. There are high chance of HMS slowing down and causing a decrease in productivity.

Technical Challenges:

Other technical challenges that fail the implementation of HMS in the healthcare industry include:
  • Networks and computers have different maintenance problems.
  • Lack of standards for Data entry and retrieval.
  • Difficulties in training users technically to use HMS.

A few tips to overcome Human Challenges

Proceed below to check out a few things you can follow to overcome the human challenges that make HMS implementation tough.

All Medical education programs should include the significance of Hospital management system, its applications, and its advantages. One can improve the awareness of the advantages and benefits of using the HMS with a focused multi-phase approach on any topic. The system can be used from the starting level of healthcare industry schools, and colleges, then with the undergraduate degree, and through various aspects of postgraduate medical education.

Formal training while taking various levels of medical practice and education can improve the knowledge in using a Hospital management system correctly. Many types of research suggest HMS training and teaching needs to be developed and implemented as a subject or course of the postgraduate and undergraduate medical education programs.

Every health information management should include subjects of HMS short courses for medical education programs and healthcare professionals. These programs should be initiated by the health ministry and its formal channels for every healthcare specialist at any healthcare organization and hospital. Apart from that, developing and enhancing self-taught computer science courses in nursing education, medical schools, and postgraduate training is also essential.

It's a good idea to develop both postgraduate and undergraduate specialized programs in Health Information Management, Health Informatics, and Health Information Technology, which increases the number of health informatics specialists and technicians.

Overcoming the negative impressions of HMS's new and experienced staff can be neglected by developing HMS training programs and in-house hospital orientation programs.

You can make the healthcare professional participate and be involved in various stages of system implementation, development, and deployment to improve the healthcare specialists' support.

You can offer the healthcare professional overtime payment, direct and indirect incentives, rewards, bonuses, and more for the hospital departments and sections that implement HMS successfully in a healthcare organization.

Offering healthcare professionals enough time is convenient and suitable for them to learn and train on HMS.

Another good idea is to conduct different exciting training programs for healthcare professionals so that they know about HMS implementation in depth and gain a better understanding.

Here are a few tips to overcome the Technical Challenges

You need to ensure that the HMS commercial providers and vendors are offering the proper user manuals, documentation, troubleshooting, and guidelines for using HMS to the hospitals properly.

Ensuring the working conditions of computers and networks is critical for the software to work better and have fewer maintenance problems. Technical support and hardware maintenance are also significant.

You are upgrading your old communication networks and computers to new ones for enhanced performance.

Make sure you perform every analysis required in depth before the start of the design phase and the implementation phase.

Implementing newer innovations in both hardware and software is required to overcome data entry difficulties.

While considering the software innovations, the system needs to be designed to support structured data entry instead of unstructured one. In the case of hardware innovations, implementing hand-held devices, touch screens, and tablet PCs helps minimize the gap between the recording and data acquisition process and leads to easier accessibility.

Eliminating health information technology and management staff overload can be done by outsourcing a few electronic processing tasks, namely medical transcription of dictating the voice files.

Make sure about the system interface design, and check whether they are understandable and user-friendly.

Data standards usage is one of the crucial steps for source accuracy, quality, reliability, and validation of system data.

Make sure you increase the computer terminal numbers at the point of care.

The above tips will help you eliminate all challenges while implementing your Hospital information management system. Any queries or other information regarding the topics are welcome in the comments section.

Challenges while implementing ...

 Hospital Management System has been use.....  Read more



When compared to other industries, the healthcare sector is improving, with the help of advanced technologies like the Hospital Management System (HMS). The current medical care computerization is being hampered due to a lack of a perfect interface between computers and medical care providers.

The two main issues that are commonly faced during implementation of an HMS are as follows


1. HMS implementation begins but the users start facing issues by the end

This is generally due to the inflexibility of the HMS software, a weak administrative will, and an inexperienced team for implementation.


2. HMS implementation gets completed, but only a single part of the functionality gets implemented

This is due to non-user-friendly software or unplanned and unconfigured executions.


Pre-Implementation Assessment:

All hospital administrators who implement the HMS software in their hospitals will be apprehensive that the process may end in a partial or complete failure and measures should be taken early in order to prevent such an event from happening. The software should be well assessed before being purchased by the hospital.


Software Assessment:

Choosing the right kind of software is one of the crucial and primary steps for getting the best results.

Earlier, all HMS Software had a single development cycle starting with a single hospital being computerized by a local developer for a single hospital. However, this type of HMS development is outdated. In such cases, there is a risk of the vendor providing software that was customized for a different hospital. Implementing them may cause various issues, and it may cost more in the long run. It's better to purchase the software from a firm, that specializes in hospital management software than getting any software company to design software for your hospital.


It's better to choose software that is easy to upgrade, scalable, and not hardware intensive. Cloud-based online software is better than offline software in these aspects. The providers could also easily fix any errors or bugs in the case of online software.


Another aspect to be considered is to check if the customization of the software is done primarily through programming code or by using master tables during implementation. Hospitals may require some form of alteration to the purchased software, so as to better suit their needs, and in the case of master tables, such changes may easily be made by the hospital itself. In the case of online software, this may not matter much, as maintenance and support are provided by the software provider.


Vendor Assessment:

Only a few vendors of international or national repute can be trusted easily. A drawback with a large vendor is that they don’t always accommodate the requirements of small hospitals. In the case of small vendors, the hospital administrators may have to do thorough research to see if they are trustworthy.


An important aspect to be known is whether the current implementation team will be available during the entire implementation cycle. Checking the attrition rate of the software company, and discussions with other hospital administrators may give you an idea about this.


Visits to Hospitals with Hospital Management Systems:

A well-planned visit to hospitals where the software has been implemented will give you insights on the performance of the software, the support provided by the vendor, and if the vendor has achieved all the goals that were initially planned. To get a good picture, it's better to visit hospitals like your own, in terms of capacity, number of specialties, and number of departments, as well as hospitals that have implemented the software that you are considering. This will give you an idea, not only about the trustworthiness of the vendor but also about how well the software will be suited to your hospital.


Discussions with hospital administrators who have previously implemented the software in their hospitals will also give you good insights on the possible difficulties you may face during the implementation process, and on how to overcome them.


Getting your Hospital ready:

Problems may arise in HMS implementation, due to issues within the hospital. The lack of a systematic and uniform workflow within all the departments in the hospital may make the implementation process difficult. Information regarding the various equipment used, tests performed, schedules of doctors in different departments, etc must be readily available so that it can easily be imported into the system.


An important aspect is the cooperation of the various end-users, that is, the hospital employees. They have to provide enough awareness of the usefulness and importance of implementing the HMS software. The implementation may put additional stress on the employees until they get used to the system, and this may hamper the efforts of the hospital administration.


HMS implementation begins with a pre-implementation phase, in which software is chosen and the hospital prepares for the change, followed by the implementation phase and the post-implementation phase, in which the final kinks are ironed out. The whole process could be made smooth with a thorough pre-implementation phase.


Choosing software that is well suited to your hospital, having clearly defined workflows, and complete information about the working of the hospital will help you to easily implement the HMS in your hospital. Having a good team, and ensuring the cooperation of the hospital employees would help the hospital achieve its goals with the HMS.

How to Implement HMS Successfu...

When compared to other industries, the healthcare .....  Read more



Introduction:

In the past few years, the HMS market has exponentially developed. Private healthcare hospitals and providers are interested in different investment opportunities and are looking for intuitive ways to enhance their ROI (Return On Investment).


Private and public hospitals & providers need to take the right decision regarding the investment in the right Hospital management system as well as demanding an excellent analysis deal. They should check whether HMS is capable of fulfilling their objective goals to provide exceptional support to their financial gains and their patients.


Let’s check for the several criteria you need to consider while choosing HMS system.


  • Brainstorming With Stakeholders

  • HMS Software Demo

  • HMS Customization & Stability

  • Data Transactions & HMS Software Setup

  • Upgradation & Support


Brainstorming With Stakeholders:


Before you go for getting the right hospital management system, please make sure you do some brainstorming with the stakeholders and vendors so that you will be able to choose the right HMS system for your hospital. Make sure every person in your hospital management is clear off getting the right things they need from the software.


Discuss and list out the ‘Need to have’ feature requirements so that you can choose the right HMS system without any confusion, and this will also provide a clear-cut knowledge of comparing the different pros and cons of various HMS vendors.


HMS Software Demo:


Do not get the Hospital management system from the Vendors without processing an online demo as they are considered to be the best method of validating the specifications of your products, and you can also know whether the HMS system will reliably useful for your hospital and patients.


Ensure you have a list of concerns and significant pain points in your hand before checking the online demo. During the demo, you should get a clear understanding about HMS System, how it can be used for delivering useful results and how to sort out different problems with this simple HMS System.


HMS Customization and Stability:


Even though you choose the HMS system after checking out different features carefully, there are high chances of HMS system to missing some essential specialty you need. So it's important you go for the customized Hospital management system to sort out these problems.


Customization is considered to be the inevitable part of your automation journey, stick to the HMS system only if the vendors can develop the software to be customized as per the private or public hospital workflow.


Data Transitions and HMS Software Setup:


An entire implementation of the HMS system will include pilot testing, basic setup and staff training. The conventional approach is that to get started with a deferential start and then reaching the greater prospection level of automation. Apart from that, the phased approach to effective HMS implementation means that they are capable of reducing the hospital operations taken the day-to-day.


Its good to follow all the above factors before picking a HMS system for your private or public hospital, make sure you get prepared to know about the features to make the transitions of data painless and smooth.


Upgradation and Support


The HMS System, exposed to real-time scenarios and loads that mandate the hospital staff’s reputation after HMS software sale and implementation completion. There are many unanticipated and spontaneous issues which need to be handled correctly within the right service level agreement (SLA). Hospital reputation is essential for the organization to grow, in this case, HMS Vendor provides the proper support for the success. HMS systems include regular upgrade like other software, and therefore HMS software support is one of the primary vital factors to be contemplated when evaluating the proper HMS system.


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How to choose the best Hospita...

Introduction:In the past few years, the HMS market.....  Read more


Our present modern information system makes use of computers for the execution, each of them connected through an optimized network. Healthcare is the most critical aspect of our society, and many health care providers face challenges to offer practical and active services to patients.


Considering a multispeciality hospital, many people enter and exit the hospital in a day and maintaining their records safely is tedious. To reduce this type of burdens and to manage the financial, hospital administration and clinical aspects, Hospital management system came into existence.


Apart from that automating your hospital's processes and implementing them cannot be done too easily, you need an efficient hospital management system to take care of everything that is happening around the labs and hospitals.


If you are ready to implement or go with the hospital management system, make sure you follow these things before making it useful in your hospitals or labs.


  • Processing Speed & Results

  • Cost Effective

  • Reduction in Errors

  • Data Security & Retrieving Ability

  • Improved Patient Care

  • Quality & Compliance


Processing Speed and Results:


Hospital management system follows the standard operating procedures, and there are no chances for deviation to happen in any of the effective HMS systems. With the implementation of HMS in your labs or hospitals, you will be able to treat patients with a better way and accessing their real-time reports and other information regarding the patients, and their past clinical data and more can be done quickly and lead to best patient outcomes. Hospital management system makes employees work more accessible and improve the speed of the complete processes for better results.


Cost Effective:


HMS information system helps to track and control finances, reduce leakages as well as reduce manual work and therefore there is no requirement of the higher human workforce.


Hospital management system helps to cut down the manual work done by humans in the hospitals especially for the peoples who take care of the record and documentations safely. Hospital management system helps in reducing the human resources costs as most of the work is automated.


Cut down the cost related to storage and other associated requirements. If your hospital is entirely HMS implemented, then your hospital will go paper-free one, it's enough if you maintain the mandatory documents and other related ones in your hospital to comply with the regulation standards.


Reduction in Errors:


Hospital management system will help in reducing different types of errors that made through interventions like missing billing, operational failure, clinical errors, cost leakages, missing appointments and much more.


Every process on the hospital management system are automated, and there are plenty of tasks provided to the software to perform without the human intervention as well as accurately, this reduces the error significantly.


For example, An IPD patient final bill amount can be easily generated if your hospital enabled of Hospital management system as his reports and other samples bill are already billed and safe under the Patients unique Hospital ID, and therefore the billing executive needs to generate from the system and provide the statement to the patients.


If your hospital is not HMS enabled then you need to go with manual entries which involves too many human errors, so preferring HMS will make your billing section easier, faster, accurate and more transparent.


Data Security and Retrieving Ability:


In a Hospital management system, they are one of the cloud-based software where everything gets interlinked, and therefore there are no chances for breaches to occur as they have high data security.


Evidence-based medicine requires the retrieving ability as well as data ability mandatorily, and this easily achieved through a Hospital management system. If you have Hospital management system on your hospital, then you can easily access the operational, clinical and financial data of your hospitals.


Improved Patient Care:


Enhanced work efficiency and improved patient data access mean faster and better clinical decisions. A clinician orders the solution to implement once he gets the diagnostic report on his hand, so its necessary to have speedier support for receiving the reports rapidly. All departments in the hospitals are interconnected and integrated with this automation, and this enhances the patient care quality as well as the hospital turnovers.


Quality and Compliance:


Every hospital should send a report of birth, and death occurred, their reasons and related solutions to the NABH accreditation monthly. Its difficult to arrange them manually so preferring the best HMS helps you to send the reports faster and at the right time frame.


Every report is monitored and managed in the Hospital Management System carefully and efficiently for accurate results.


Everyone prefers HMS for their hospitals for coordinated and rapid care, reduced costs, reduced waiting time and readmission, enhanced patient safety, and clinical care.


Any other essential benefits of implementing a hospital management system in your clinics? Let us know through the comment section below.



To know more visit MocDoc - Healthcare

6 Reasons Why You Need a Hospi...

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