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How a hospital can Leverage Social Media as a Marketing tool 

Published By Sanjana
 2019112612:29:05
Category HMS



Social Media has brought tremendous changes across every platform, including the healthcare industry. It has completely changed the way patients perceive and interact with their physicians and hospitals. Having a good connection with patients and maintaining proper communication flow between different doctors, physicals, and other healthcare professionals is critical for the success of any medical center or hospital.

Social Media helps to improve patient care, enhance the relationship of the hospital with the public, increase current patient satisfaction, and draw the right potential patients by enabling medical professionals and doctors to share and interact with information successfully. This blog will deal with how social media play an essential role in enhancing the performance of hospitals.

 

How Can Hospitals Utilize Social Media?   


The Spark Report Survey states that 41% of the respondents declared that Social Media plays a vital role in affecting their choice of a specific medical facility, hospital, or doctor. Mayo Clinic and other similar organizations already have started making use of social media strategies to serve their patient’s needs in a better way.

 

The engagement between physician and patient:


Social media advocates have stated that social sites like Facebook makes the process of communication easier with patients as well as have an important role in establishing a stronger relationship between physician and patients. Some facilities find this easier to create a patient group that supports chronic disease management and also provides the right information. It has also made it more accessible for patients to reach out to their doctors and physicians to know extra details about their health even after a visit.

 

Marketing with Social Media:  


Social Media sites play a significant role in marketing your facility in different ways. One example is you can make use of social media to pick the best managers for your hospitals, and therefore, you will be able to expand your pool of job applicants. Websites like RateMD can be used as an essential resource to advertise and promote the facility. You can also ask your happy patients to provide positive reviews for your hospitals and medical centers so that your facility can be more searchable on the search results, which leads to more referrals.

 

The collaboration between Physicians:  


Few social media sites enable providers to share resources and information with colleagues which can be used while treating patients with unusual symptoms or chronic conditions. Online collaboration of this kind is more beneficial for rural area facilities where there are difficulties for certain specialists to come.

 

Managing an all-inclusive Medical Imaging Program:


Whether it is ultrasounds, MRI scans, CAT, or mammograms, digital imaging is considered to be an invaluable part utilized in medical centers and hospitals. Managing an all-inclusive imaging program indicates implementing Hospital Software which helps doctors and physicians to monitor the patient’s complete health easily. With the help of social media, you will be able to implement a digital imaging program quickly. Distinctive images like X-rays and MRIs can be shared with social media platforms from the doctor’s workstation easily. The physicians can also upload pictures to Facebook, Twitter, and other social media accounts in a secure way, which is HIPAA compliant. Physicians, doctors, and radiologists can share the images on social media sites for teaching and second opinions.

 

Providing Exact information to the patients: 


Most of the hospitals have a website and blog. If a hospital has a relevant and engaging blog, then it’s the best way to reach out to the current patients as well as the prospects. Whether the content is written by staff members or outsourced, it’s significant to present materials that represent the services and skills offered by the hospital.

 

There are many ideas to consider when rebooting or planning your social media strategy. Only you know what your hospital community needs. Make use of every social media benefit in your hospital so that you can reach your goal. For more information, keep in touch with us. 




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Hospital Management Software is considered to be the current trend and boom to every hospital administrations and management. An HMS is a web-based or computer-based software system which helps to control different complex workflows and processes which are inherent to the normal working of any hospital. 
The HMS acts as the frontiers for various hospital stakeholders to access, capture, report, and manage every single information happening in the functioning of your hospital. Today let’s check how the Hospital Management System enhances your hospital quality.
 
Why is HMS mandatory for your hospitals and how does it improve your clinic quality? 
A Hospital Management System provides you with different advantages like adaptive, innovation, affordability, and more. A quality HMS needs to have provisions for managing and documenting the hospital aspects like doctors, billing, patients, inventory, insurance, pharmacy, support staff, HR, diagnostics, radiology, reports, etc. 
Some of the benefits of the HMS for your clinic include 
● Quick and easy access to the records and other data of the patient.
● Automation brings efficiency
● Accuracy
● Patient satisfaction
● Speedy services
● Coordination between different departments
● Paperless record system. 

Secure your data: 
The Hospital Database Management System makes it unfeasible for any personnel who are unauthorized to access private and sensitive information, particularly in dealing with the records of the patients. It decreases data theft and similar possibilities and therefore you will be able to secure your data and thus an improvement in the hospital quality.
 
Making treatment and diagnosis simpler: 
The Hospital Management System offers useful dashboards and reports, through which caregivers and doctors can have quick and simple access to the test results and records of the patients. It increases the competency of your hospital legitimately and also helps to improve your hospital quality.
 
Enhance quality ratings of the hospitals: 
If the HMS is implemented in your hospital, then there is no worry about your clinic quality. It enhances your standing with quality circles and insurance companies significantly.
 
Run your hospital effectively: 
The amount of effort and time you will save by implementing the Hospital Management System is surprising. These savings make for the smooth and efficient operation of your clinic.
 
Tracks for better financials: 
Implementing a Hospital Management System in your hospital means there is a more significant benefit for the department of finance. It’s easy to track outflows, receivables, revenues, and debts better when HMS is implemented. The HMS generates a financial report that will have an accurate health picture of your hospital.
 
Eliminate errors: 
There is a chance for many errors to occur if you are maintaining the manual or older method in your hospital. With HMS automation processes, you can easily avoid mistakes, and the workflow will go excellently when compared to the older or manual methods.

Higher patient satisfaction: 
The hospital management system decreases the time taken for procedures and processes at all stages of patient interaction, namely discharge, billing, and registration, thus, it makes your clients and patients happy.
 
Paperless Operation: 
The advent of the hospital management system is that it makes use of electronic records rather than physical files, which leads to a happier outcome when it comes to maintaining your hospital quality. It’s expected for hospitals to become paperless completely with further development in the hospital management system. 
Start your research, reach for a reputable EMR vendor like MocDoc, and make the quality of your hospital rick and user-friendly.

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Hospitals are rarely a single department entity. They usually span multiple specialties focusing on different treatment areas, such as pediatrics, neurosciences, gynecology, etc.

There are also various departments taking care of the day-to-day running of the hospital, such as maintenance, accounting, billing, operation theatre, and management. Each of these departments consists of many people carrying out various tasks, ranging in complexity from brain surgeries to fixing overhead lamps.

A single organization may have hospitals across multiple locations, making it difficult to manage them all. A hospital management system helps you manage the enormous complexities of efficiently managing the hospital sustainably.
Even though hospitals span several different areas, in the beginning, it usually involves only a few departments and just the primary number of people required to manage them all.

In such a case, a simple management system with the capacity to deal with relatively less data would work. But as a hospital starts growing, incorporating more specialties and treatment facilities, this system may not be able to deal with the massive flow of data.
A hospital management system could make this process much faster and easier.
As the number of departments and employees grows, the management system would also extend to accommodate the conditions created by the growth, thus aiding the development of the hospital instead of being a hindrance.

Scale up - The role of a cloud-based system
A cloud-based online system has many advantages compared to an offline system regarding scaling up. Instead of making changes in all systems in a hospital network, the differences would have to be made only by the software providers. They could easily be updated to add more departments and employees without reinstalling the updated version in all the systems in a hospital. And since the software and its interface remain the same, there is no need to allocate extra resources to train the users.
A cloud-based system would also be much more efficient in the case of hospitals in multiple locations. The data generated from all the hospitals run by the same organization could be integrated and analyzed to improve overall performance. As new sites come up, the software is updated, and the existing management network can seamlessly integrate without additional training.
This option would allow for better purchase decisions, as requirements for the entire chain of hospitals could be understood and remedied in bulk, thus helping make much better business transactions and improving efficiency for the whole network.

Resource management and reduction of wastage :
A sound hospital management system would also help prevent unwanted waste of resources. Efficient management of the various equipment and disposables inventory would cut short the resources otherwise wasted. In scaling up, there is usually an increased wastage of resources due to purchasing excess materials to prevent a shortage. With an efficient system, such wastages could easily be detected and avoided. This option could provide a smooth scale-up from a small hospital to an extensive network without excessive spending.

Scaling up - Understanding the data generated :
A common problem associated with the scaling up of any system is the overwhelming amount of data generated from the various subsystems. Every bit of data has to be analyzed and compiled in a manner that is easy to understand to make correct decisions at every corner. A scale-up could be a headache for a hospital with a large amount of data generated without an adequate system to manage the data.

An efficient hospital management system would make this entire process a cakewalk by managing the data generated in real time smoothly and quickly. In a sound hospital management system, all the data from the various departments regarding all the matters from procurement of materials, human resources, and energy requirements to billing, accounting, and inventory management is compiled and represented in a meaningful manner. 

This leads to a quicker and easier decision-making process and, therefore, a more accessible, smoother, and efficient scale-up.

Management of the extra human resources required for scale-up :
The efficient running of a hospital requires that all the stakeholders play their roles, and to enable this; they should be able to manage their work quickly and intuitively. A sound hospital management system allows smooth work delegation and easy access to the information required for the task.

For example, it should allow a doctor to enter information regarding a patient and their treatment regime and enable the pharmacist to track the inventory quickly. With an efficient system, it would also be able to evaluate the work done by them. Such easy management of the entire workforce, without causing any hindrance to them, but help them with this, would enable the hospital to grow.

In short, a sound hospital management system would make it easier to scale up the hospital network by efficiently managing the resources, avoiding waste, creating an efficient workforce, and better data management. Such a system could provide hassle-free patient care, making everyone’s work much more manageable.

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HMS covers three aspects of managing the hospital; they are Operational, Financial, and Clinical Aspects. If you look at the Doctor Management System, most of the software covers only operational and financial aspects like billing, inventory management, patient registration, scheduling, and workflow management. When evaluating HMS software, hospitals give much importance to operational and financial aspects and less importance to clinical records.



This blog discusses the importance of focusing on clinical records, otherwise known as Electronic Medical Records (EMR) in HMS.


What is EMR?


EMR is called Electronic Medical Records (EMR), which include information regarding the patient's medical history and treatment as discrete medical practices possess them.


When considering individual patients, the EMR will include information like patient contact information (emergency contact), physician orders, allergies, insurance, and other billing information, surgical notes on various medical progress, prescriptions, vitals like weight, height, body temperature, BMI (Body Mass Index), etc., release information forms, medical facility appointments on past and future, treatment plans and Discharge summaries, etc. 


EMR constitutes different characteristics considering the medical practices, which include their functioning system to all other medical care procedures.


Apart from the benefits of the software platform, the Electronic Medical Record Systems also provides much other prominent information for care.


Coordination procedures connecting reception information and transfer departments, the software, personal use rules of the organizations, training, and education established plans are some of the well-established components of the Electronic Medical Record System.  


Benefits of EMR for the Medical Practice


Below are some of the advantages of Electronic Medical Records to Medical Practices.


  • Capable of quickly transferring patient information from one department to the other.
  • The digital record environment helps to save much space.
  • Through EMR, you can quickly enhance the number of patients for improved productivity and workflow of the patients daily.
  • Medical practice with reduced errors leads to a vast improvement in patient care and result management.
  • The operational cost is much reduced with EMR, especially for expenses made for overtime labor and transcription services.
  • With EMR, electronic medical records can be customized and are scalable.
  • The capability of providing advanced clinical documentation and e-prescribing. 
  • The efficient and accurate process of billing with their advanced healthcare practices.


What Benefits does EMR provide for the Patients?


  • Improvement in Patient Treatment and other Diagnoses of diseases.

  • Rapid decision-making responses and patient care from different medical professionals assigned to individual patients. No chances for significant errors in a patient health record.


What are the Essential Core Capabilities of the EHR?


The Electronic Medical System indulges seven different core capabilities, namely.

Health Information and Data:

With EHR, you can quickly access essential information about the patients, their allergies, diagnosis of their diseases, medications, lab test results, etc., which provides a clear idea for the custodian or minder to decide on the treatments promptly.


Result Management:

People who take care of the patients are provided with multiple settings regarding patient care. This will undoubtedly improve the effectiveness of the care and safety of the patients reliably through quick access to past and new test results.


Decision Support:

The computerized EMR system makes use of Prompts, reminders, and alerts for various benefits like providing complementary clinical practices with improved compliances, possibilities of regular screenings, and capability of taking other vital methods, natural treatment, and diagnosis and also helps to identify the possible interaction of the drugs, etc. precisely.


Electronic Connectivity and Communication:

Improved care continuity, enhanced timeliness of the treatment and diagnosis of diseases, reduced events frequency, etc., are some of the critical benefits of the Electronic Medical System for secure, efficient, and accessible communication between patients and providers.


Patient Support:

The various tools provided for the patients, like easy access to their health records anytime, interactive health table and patient education, self-testing and home monitor methods, etc., help to keep their diabetes and other chronic diseases under control.


Reporting:

Electronic Medical System has plenty of advantages indulged in the HMS. One of the critical reasons 90% of clinicians choose EHR is their reduced human errors.


As a whole, EHR security needs a fine tune in case of the substance abuse records and terms of the behavioral actions. By doing so, they can calculate the patient's body conditions efficiently. E.g., if nurses and physicians have every minute detail regarding their patient's history at their fingertips, there might be no massive chances for critical care and emergency treatment.


The detailed history of the patients will help in finding a new healthcare provider through the patient's current health state and the medical record. They also support exchanging patient information with healthcare facilities if the patients have not requested them.


Integration

Electronic medical record (EMR) is not a standalone system. Instead, it is a complete ecosystem with several integrations, making it a holistic solution for the prevention, diagnosis, treatment, care, and management of medical conditions.


To learn more about the MocDoc Healthcare System.




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Hospital has become one crucial & mandatory part of the current digital world, and every human requires their services. In this case, the hospital must take good care of things to track the reports of their patients. Hospital Management System (HMS) is the hottest trend at present to keep track of every detail of the patients clearly and instantly.  

Hospital Management System is a software system that makes back-office activities, administrative, and clinical activities paperless. It means you can save plenty of time and money as they are capable of controlling every operation in the hospital. Healthcare IT solutions play a crucial role in enhancing the services in healthcare by managing bills, reports, and other activities of their patients.  

Technology act as a bridge between the healthcare system and people leading to excellent healthcare services. Many staff at healthcare centers is also gaining a good insight into the trending technologies to provide the best for their patients, like offering them needed comfort and time. There are so many modules that Hospital Management Systems offer namely

 

  • Administrator - the main module of HMS, which holds every permission and right to handle different hospital modules. 

  • Patient Management: The module which deals with complete management and patient care related to OPD, Reception desk, Radiology, Laboratory, IPD, and more. Apart from this, they also control visitors, appointments, and other aspects of outdoor and indoor patients. 

  • Stores and Pharmacy: The module deals with medicine stock and other relevant records. 

  • HR and Personnel Management: The module manages the hospital payroll features like leaves, bonuses, incentives, substitute management payroll modules, daily attendance, payslips, salary, and more. 

  • Finance Management: The module is needed to eliminate the paperwork as the financial department is the one crucial part when considering hospitals. 

  • Clinical Services: It includes operation theatre management, housekeeping, dietary, waste management, ambulance management, mortuary management, maintenance, laundry, and more.  


How does HMS enhance hospital productivity? 

There are many reasons to state how the Hospital Management System helps in increasing the productivity of any hospital. Here are a few of them below.


Increases Decision Making:  

Hospital Management System helps the professionals in healthcare to check out the clinical documents, diagnoses, patient records, and other relevant things in a single view and therefore results in the healthcare professionals making decisions at the right time.

 

Enables Patient Interaction:  

The HMS software helps strengthen the relationship between patients and doctors. It also helps in making it more interactive and also enhances communication for the right type of treatment.  


Appointments:  

Patients and other people who need to visit the doctor can schedule or book their appointments with their doctors online. It helps to save time and money for the people.

 

Sharing:  

The HMS helps information sharing between specialists in healthcare.

 

Decreases Human Errors:  

Hospitals need to be clear, and a small error can lead to critical issues. The Hospital Management System, as an automated process, helps in eradicating the mistakes in the medical reports.

 

Enhances Data Security:  

The Hospital Management System is more secure and, therefore, no chance for data thefts to occur as they happen in manual systems. Healthcare centers and other hospitals can keep their critical information safe from hackers or unauthorized persons. Everything in Hospital Management is accessed by a controlled method and, therefore, no chance for errors.

 

Web-based:  

Hospital Management System is web-based, and therefore, it is an affordable option.

 

Payments:  

The Hospital Management System provides access to process claims and makes online payments easily.

 

Technically Advanced:  

The HMS is advanced and, therefore, capable of handling every operation at a hospital. The healthcare system that sends electrical information about the patients is the most preferred option for many people as there are many choices like choosing their doctors and grabbing the reports of tests taken without any hurdles.  

What are your views about the Hospital Management System on Hospitals? Any other queries or information regarding HMS are welcome.

How HMS improves the productiv...

Hospital has become one crucial & mandatory pa.....  Read more