Inspiring patients to reach your hospital is not much easy. It is significant to raise your patient base if you think you have to bring justice to all the pennies you have invested for your hospital. Effectively marketing your hospital can help you to bring much profit. You need to make sure whether the marketing you do for your hospital should not be controlled to sales support or brand building. The important thing is that you need to make a positive connection with the terms of your patients.

Hospital Marketing has seen a tremendous change for the past few years, and some medical facilities are making use of the hotel like comforts to pamper and attract potential patients. In this blog, we will deal with the useful tips you can follow for marketing your hospital. 

Create a responsive website: 

The most important thing every patient does while choosing a hospital is that they go entirely through the website unless and until your hospital is located nearby to their location. Significantly, you make a responsive website with useful health information rather than build a website that displays information about your team or hospital. It would be good if you list healthcare information so that patients themselves can take care of their family and themselves during an urgency. 

Make use of SEO: 

9 out of 10 people look for affordable or best hospitals online, know about the hospital, the doctor's availability, and other related information before merely visiting it. If you need to get listed while you search for the best healthcare clinic or practices, you need to make sure to use the power of SEO. The content editor and web developer focus on the effective keywords for your hospital to be listed on the top of the search engine results. You can hire an experienced SEO consultant and make the process more productive, more comfortable, and affordable. 

Ensure your patients say Wow on your healthcare:

Branding is not just what you say about you to your customers. Its something that the patient or people say about you and your healthcare. Improve patient care, and make sure they keep your healthcare and treatment in mind for a long time. Ensure to provide them with attention and care so that they will speak for you and recommend you to their friends and family members too. Word of Mouth is the crucial thing you need to focus on. 

Showcase your positives:

Show up your excellent work through videos, patient stories, testimonials, etc. on LCDs in your hospital waiting areas so that people and patients visiting your website or hospital will come to know about you more. Also, don't forget to post on social media, talk about breakthrough treatments in conferences, public forums, and interviews. 

Use Social Media effectively:

Social Media is one of the essential ways through which you can make everything possible. Social media websites like Twitter, Linkedin, Instagram, Linkedin, Pinterest, can effectively improve the number of patients visiting your hospital as well as those are the best place where you can create brand awareness by choosing the targeted audiences and attract them to visit your clinic. 

Utilize Internal Marketing too:

Every employee in your hospital is spokespersons. Grab your HR head to make use of it, create the experience of the employees great at your clinics, and make them talk positive things about the hospital. 

Shoot Emails:

Emails are efficient and powerful thing while it comes to marketing. Make sure your companies IT team is maintaining the email list of subscribers and share relevant and positive information emails regarding the illness of the patient. It indicates that you have proper care about your patients even after they leave your hospital. Maintaining a good and effective relationship and communication with high vale, helpful, and useful information is key to developing a powerful hospital brand. 

Bottom Line: 

Show your society and patients in general that you have excellent care about their well being and health. Also, show them you do not need them to go to a stage where they don't want to go to the hospital next time.

For More details Visit MocDoc HMS

When you decide to implement a hospital management system in your hospital, the next step is to decide which system you want to use. Even though researching on the internet and going through the product catalogs of many software providers may tell you what to look for and what all features offered by different companies, it may not give you a complete picture. This is where an HMS product demonstration will be useful. Most companies providing hospital management systems provide free demos to prospective clients. A free demonstration of the software is an excellent way of knowing what exactly you will be getting when you finally purchase the software. It is like taking a test drive before you buy a car, and like a test drive, you need to know how to best know the software during the demo.

Understand your hospital

For getting a good demo, the first step is to get a complete understanding of your hospital. Since you have already decided to get an HMS, you must have done most of your homework. But you need to know what all features you will need when you implement the HMS. For HMS to achieve its full potential, the system should meet the requirements of all the users from the hospital administrator, to the lab technicians. To ensure this, discussions will have to be held with the users to get their input. The benefits of these discussions are two-fold. The requirements of different departments will be different and you will be able to know what everyone wants. The other benefit is that the employees of the hospital may have previous experience in using different kinds of HMS, and you will get a lot of insights into the advantages and drawbacks of different systems. And this information will come in handy while getting the demonstration.

Having a thorough understanding of the workflow is also very important. Usually, different department heads will have their own ways of managing their departments. This is important both while getting a demo, as well as when you are actually implementing the system. Most HMS systems are customized around the workflow in a hospital, and company representatives will need to get a fair idea so as to provide you a good solution. So it’s better to have all the answers ready when you’re getting the demo. This will also help you when you implement an HMS system in your hospital

Online demo

Software providers sometimes provide demos in their websites, and this is a way for you to know the software before a face to face demo. You can use these online demos to know the general features of the HMS system. Once you have gone through this demo, you will know what questions you have to ask the company representative. Online demos are a free and the least time-consuming way to evaluate a software, even though they may not be complete.

Questions you should ask

Once you have talked to other hospitals that have implemented  HMS or if you’re already using an HMS, you are probably aware of the general features all the HMS systems have. So before the demo, you need to keep in mind the problems at your hospital you’re trying to solve, and the features you’ll need to use this. The problems could be the ones faced by doctors or patients, such as difficulty in scheduling the appointments, or it could be business problems, such as low returns or pilferage from the pharmacy.

A demo usually takes around 45 minutes and starts with an introduction about the software company. After this, the company representative may ask you regarding the problems you are facing. Most companies are willing to customize their software for your needs, and you have to make the best use out of this. Once you have explained the difficulties your hospital is facing, the representatives will probably explain some of the features they have that can solve these issues. During the demo, if you’re already aware of the general features, it is better to focus on these key features to make a good decision.  

There are no set rules on how a demo is conducted, so ask all the questions you have regarding the software. The point of getting a demo is not to make a decision then and there, but to understand all the features of the software. It’s also vital that all the stakeholders also understand the software before making a decision, so have representatives from all the departments for the demo. Before deciding on a system, get demos from multiple companies, compare the software and then decide. 

To know more about HMS systems and get a demo, visit MocDoc

Aravind Kejriwal recently directed the health officials in Delhi to develop a hospital management system of global standards. While hospital management systems have been in use for a while, there are currently no rules or regulations that lay down the standards for them in India. In the US electronic health records are regulated by the Health Information Technology for Economic and Clinical Health Act (HITECH Act) and the Health Insurance Portability and Accountability Act (HIPAA Act). 

In India, even though only the IT Act of 2000 applies for electronic health records, the Ministry of Health and Family Welfare have recognized the need for electronic health records and periodically issues standards for them, for the purpose of promoting interoperability, technical innovation, participation by vendors and other stakeholders, and to support the evolution and timely maintenance of adopted standards. 

Besides these guidelines, some other key features also play a key role in making a hospital management system best suited for the Indian healthcare sector. Let’s see what the specific requirements for a hospital management system in India are. 

Aadhar as an identifying document. 

According to the recommendations by the Ministry of Health and Family Welfare, the electronic health record of a patient must have the provision to include UIDAI Aadhar number as the preferred identifier. In case Aadhar information is unavailable, the ministry recommends the use of a local identifier (as per the scheme of the healthcare service provider) and a photo ID issued by Central or State government. The system should have provision to accept a minimum of two IDs when Aadhar ID is not available. In the case of unidentified patients, a local identifier may be used, and confirmed identifiers inserted later when available. The government recently opened doors for integrating Aadhar with any software, but the software needs to meet certain criteria. While the recommendations are not implemented on a mandatory basis, it may become so in the future and therefore it is better to get software that follows them.

Support for GST

The Government of India recently passed the Goods and Services Act(GST) and many healthcare services come under its ambit. One of the important and commonly used aspects of hospital management software is billing. There are software that carries out the sole purpose of billing, while most hospital management systems come integrated with it. With the implementation of GST, along with other service providers, healthcare providers such as hospitals and clinics are required to comply with the norms of GST. So it is important that a hospital management software is able to handle the billing according to GST norms, and integrated with GST filing software. 

NABH accreditation

Formed in 2005, National Board for Hospitals and Healthcare Providers is part of Quality Council of India and is the principal accreditation for hospitals in India. NABH accreditation is becoming more and more important with the rise in medical tourism and patient awareness about their rights. Unlike ISO certification, NABH accreditation is specific to the healthcare industry and focuses on competency in terms of staff, equipment, premises, etc. For NABH accreditation of a hospital, the information management system of the hospital should meet the necessary criteria. This includes that the records of every patient are complete and accurate. It is necessary that the policy measures are in place to ensure the data integrity, confidentiality and security.  A hospital management system plays a crucial role in this. An HMS that can safely manage the patient data in a safe and secure manner, and keep it updated in a timely manner can make this process much easier. The HMS must assure data redundancy and integrity and should be secure against data loss or theft, for the hospital to easily achieve the NABH accreditation. The HMS system must be capable of generating the data points that must be submitted for NABH accreditation. 

Sending info to local government

Hospitals have to send certain information, such as birth rates and death rates, to the government periodically. This is required for keeping track of the population and related statistics. Sometimes during a disease outbreak, government health officials will need accurate data regarding the affected individuals to tackle the issue effectively. One of the primary functions of a hospital management system is the effective management of data. It should be capable of storing, retrieving and updating the information easily. With a system that can easily sort through the relevant data, the required data can be collected and sent to the health officials easily and in a timely manner. Without an effective system, the hospital staff will have to manually go through a mountain of data, wasting time and resources. 

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Our present modern information system makes use of computers for the execution, each of them connected through an optimized network. Healthcare is the most critical aspect of our society, and many health care providers face challenges to offer practical and active services to patients.

Considering a multispeciality hospital, many people enter and exit the hospital in a day and maintaining their records safely is tedious. To reduce this type of burdens and to manage the financial, hospital administration and clinical aspects, Hospital management system came into existence.

Apart from that automating your hospital's processes and implementing them cannot be done too easily, you need an efficient hospital management system to take care of everything that is happening around the labs and hospitals.

If you are ready to implement or go with the hospital management system, make sure you follow these things before making it useful in your hospitals or labs.

• Processing Speed & Results

• Cost Effective

• Reduction in Errors

• Data Security & Retrieving Ability

• Improved Patient Care

• Quality & Compliance

Processing Speed and Results:

Hospital management system follows the standard operating procedures, and there are no chances for deviation to happen in any of the effective HMS systems. With the implementation of HMS in your labs or hospitals, you will be able to treat patients with a better way and accessing their real-time reports and other information regarding the patients, and their past clinical data and more can be done quickly and lead to best patient outcomes. Hospital management system makes employees work more accessible and improve the speed of the complete processes for better results.

Cost Effective:

HMS information system helps to track and control finances, reduce leakages as well as reduce manual work and therefore there is no requirement of the higher human workforce.

Hospital management system helps to cut down the manual work done by humans in the hospitals especially for the peoples who take care of the record and documentations safely. Hospital management system helps in reducing the human resources costs as most of the work is automated.

Cut down the cost related to storage and other associated requirements. If your hospital is entirely HMS implemented, then your hospital will go paper-free one, it's enough if you maintain the mandatory documents and other related ones in your hospital to comply with the regulation standards.

Reduction in Errors:

Hospital management system will help in reducing different types of errors that made through interventions like missing billing, operational failure, clinical errors, cost leakages, missing appointments and much more.

Every process on the hospital management system are automated, and there are plenty of tasks provided to the software to perform without the human intervention as well as accurately, this reduces the error significantly.

For example, An IPD patient final bill amount can be easily generated if your hospital enabled of Hospital management system as his reports and other samples bill are already billed and safe under the Patients unique Hospital ID, and therefore the billing executive needs to generate from the system and provide the statement to the patients.

If your hospital is not HMS enabled then you need to go with manual entries which involves too many human errors, so preferring HMS will make your billing section easier, faster, accurate and more transparent.

Data Security and Retrieving Ability:

In a Hospital management system, they are one of the cloud-based software where everything gets interlinked, and therefore there are no chances for breaches to occur as they have high data security.

Evidence-based medicine requires the retrieving ability as well as data ability mandatorily, and this easily achieved through a Hospital management system. If you have Hospital management system on your hospital, then you can easily access the operational, clinical and financial data of your hospitals.

Improved Patient Care:

Enhanced work efficiency and improved patient data access mean faster and better clinical decisions. A clinician orders the solution to implement once he gets the diagnostic report on his hand, so its necessary to have speedier support for receiving the reports rapidly. All departments in the hospitals are interconnected and integrated with this automation, and this enhances the patient care quality as well as the hospital turnovers.

Quality and Compliance:

Every hospital should send a report of birth, and death occurred, their reasons and related solutions to the NABH accreditation monthly. Its difficult to arrange them manually so preferring the best HMS helps you to send the reports faster and at the right time frame.

Every report is monitored and managed in the Hospital Management System carefully and efficiently for the accurate results.

Every one prefers HMS for their hospitals for coordinated and rapid care, reduced costs, reduced waiting time and readmission, enhanced patient safety and clinical care.

Any other essential benefits of implements a hospital management system to your clinics? Let us know through the comment section below.

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