Inspiring patients to reach your hospital is not much easy. It is significant to raise your patient base if you think you have to bring justice to all the pennies you have invested for your hospital. Effectively marketing your hospital can help you to bring much profit. You need to make sure whether the marketing you do for your hospital should not be controlled to sales support or brand building. The important thing is that you need to make a positive connection with the terms of your patients.
Hospital Marketing has seen a tremendous change for the past few years, and some medical facilities are making use of the hotel like comforts to pamper and attract potential patients. In this blog, we will deal with the useful tips you can follow for marketing your hospital.
Create a responsive website:
The most important thing every patient does while choosing a hospital is that they go entirely through the website unless and until your hospital is located nearby to their location. Significantly, you make a responsive website with useful health information rather than build a website that displays information about your team or hospital. It would be good if you list healthcare information so that patients themselves can take care of their family and themselves during an urgency.
Make use of SEO:
9 out of 10 people look for affordable or best hospitals online, know about the hospital, the doctor's availability, and other related information before merely visiting it. If you need to get listed while you search for the best healthcare clinic or practices, you need to make sure to use the power of SEO. The content editor and web developer focus on the effective keywords for your hospital to be listed on the top of the search engine results. You can hire an experienced SEO consultant and make the process more productive, more comfortable, and affordable.
Ensure your patients say Wow on your healthcare:
Branding is not just what you say about you to your customers. Its something that the patient or people say about you and your healthcare. Improve patient care, and make sure they keep your healthcare and treatment in mind for a long time. Ensure to provide them with attention and care so that they will speak for you and recommend you to their friends and family members too. Word of Mouth is the crucial thing you need to focus on.
Showcase your positives:
Show up your excellent work through videos, patient stories, testimonials, etc. on LCDs in your hospital waiting areas so that people and patients visiting your website or hospital will come to know about you more. Also, don't forget to post on social media, talk about breakthrough treatments in conferences, public forums, and interviews.
Use Social Media effectively:
Social Media is one of the essential ways through which you can make everything possible. Social media websites like Twitter, Linkedin, Instagram, Linkedin, Pinterest, can effectively improve the number of patients visiting your hospital as well as those are the best place where you can create brand awareness by choosing the targeted audiences and attract them to visit your clinic.
Utilize Internal Marketing too:
Every employee in your hospital is spokespersons. Grab your HR head to make use of it, create the experience of the employees great at your clinics, and make them talk positive things about the hospital.
Emails are efficient and powerful thing while it comes to marketing. Make sure your companies IT team is maintaining the email list of subscribers and share relevant and positive information emails regarding the illness of the patient. It indicates that you have proper care about your patients even after they leave your hospital. Maintaining a good and effective relationship and communication with high vale, helpful, and useful information is key to developing a powerful hospital brand.
Show your society and patients in general that you have excellent care about their well being and health. Also, show them you do not need them to go to a stage where they don't want to go to the hospital next time.
For More details Visit MocDoc HMS
Hospital has become one crucial & mandatory part of the current digital world, and every human requires their services. In this case, the hospital must take good care of things to track the reports of their patients. Hospital Management System (HMS) is the hottest trend at present to keep track of every detail of the patients clearly and instantly.
Hospital Management System is a software system that makes back-office activities, administrative, and clinical activities paperless. It means you can save plenty of time and money as they are capable of controlling every operation in the hospital. Healthcare IT solutions play a crucial role in enhancing the services in healthcare by managing bills, reports, and other activities of their patients.
Technology act as a bridge between the healthcare system and people leads to excellent healthcare services. Many staff at healthcare centers is also gaining a good insight into the trending technologies to provide the best for their patients, like offering them needed comfort and time. There are so many modules that Hospital Management System offer namely
Administrator - the main module of HMS, which holds every permission and right to handle different hospital modules.
Patient Management: The module which deals with complete management and patient care related to OPD, Reception desk, Radiology, Laboratory, IPD, and more. Apart from this, they also control visitors, appointments, and other aspects of outdoor and indoor patients.
Stores and Pharmacy: The module deals with medicine stock and other relevant records.
HR and Personnel Management: The module manages the hospital payroll features like leaves, bonuses, incentives, substitute management payroll modules, daily attendance, payslips, salary, and more.
Finance Management: The module is needed to eliminate the paperwork as the financial department is the one crucial part while considering hospitals.
Clinical Services: It includes operation theatre management, housekeeping, dietary, waste management, ambulance management, mortuary management, maintenance, laundry, and more.
How HMS enhance hospital productivity?
There are many reasons to state how the Hospital Management System helps in increasing the productivity of any hospital. Here are a few of them below.
Increases Decision Making:
Hospital Management System helps the professionals in healthcare to check out the clinical documents, diagnosis, patient records, and other relevant things at a single view and therefore results in the healthcare professionals to make decisions at the right time.
Enables Patient Interaction:
The HMS software helps in strengthening the relationship between patients and doctors. It also helps in making it more interactive and also enhances communication for the right type of treatment.
The patients and other people who need to visit the doctor can schedule or book their appointment with their doctors online. It helps to save time and money for the people.
The HMS helps information sharing between specialists in healthcare.
Decreases Human Errors:
Hospitals need to be clear, and a small error can lead to critical issues. The Hospital Management System, as an automated process, helps in eradicating the mistakes in the medical reports.
Enhances Data Security:
The Hospital Management System is more secure and, therefore, no chance for data thefts to occur as it happens in manual systems. Healthcare centers and other hospitals can keep their critical information safe from hackers or unauthorized persons. Everything in Hospital Management is accessed by a controlled method and, therefore, no chance for errors.
Hospital Management System is web-based, and therefore, it is an affordable option.
The Hospital Management System provides access to process claims and makes online payments easily.
The HMS is advanced and, therefore, capable of handling every operation at a hospital. The healthcare system which sends electrical information about the patients is the most preferred option for many people as there are many choices like choosing their doctors, grab the reports of tests taken without any hurdles.
What are your views about the Hospital Management System on Hospitals? Any other queries or information regarding HMS are welcome.
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MocDoc HMS is happy to share that we recently received two recognitions from CompareCamp amongst an array of outstanding hospital management software solutions - the Rising Star of 2019 Award and the Great User Experience Award. The entire MocDoc team welcomes these accolades with pride and joy.
CompareCamp is an industry expert when it comes to providing SaaS reviews that dissect and compare software tools and features to enable users in making informed decisions when it comes to choosing the best software for their business.
The Great User Experience Award did not come as a surprise as our team deeply researched hospital management needs and tirelessly worked to create tools and features that dealt with improving core operations and streamlining administrative work and management.
We aimed to have MocDoc HMS make it easy for users to have a robust, comprehensive, and reliable hospital management software that can take on all their daily needs and concerns a day in and day out.
Providing a smooth workflow for an automated in-patient and out-patient administration was our priority as these group of tasks determine the level of efficiency and efficacy of hospitals. CompareCamp experts highlighted how intuitive the automation is with digital patient information sheets and dedicated portals where patients can conveniently schedule appointments online.
The intuitive automation, our advanced pharmacy management, and tools that allow for push notifications for laboratory results gained us more users. In turn, this duly garnered us the Rising Star of 2019 Award.
Knowing that our efforts are seen and that it truly brings more value to the lives of our users is more than enough for our team. The awards are but delightful bonuses. Trust that the entire MocDoc HMS team is ever empowered and will continue to deliver quality work to all.
For More Information Visit MocDoc HMS
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With advancements in AI, digital assistants are becoming more and more capable. What started as an advanced voice-based search device, has now become capable of helping us manage our daily schedules, book appointments, make reservations, play songs, and it may one day act as a complete assistant to all of us. They were first seen in smartphones, in the form of Siri in iPhones and Google Assistant in android devices and now they’re coming in the form of standalone devices such as Amazon’s Echo, Google Home devices and Apple’s Homepod.
Digital assistants, like in every other aspect of our life, have a huge potential in revolutionizing healthcare by assisting hospitals, doctors and other paramedical staff in record-keeping, managing their appointments, and help in taking better care of the patients in an efficient manner. Artificial intelligence is assisting doctors in making better diagnoses, and advanced robotics technology is making surgeries more precise. Digital assistants may one day be as ubiquitous as a stethoscope in a hospital as they become more automated. Recently some hospitals in USA introduced Alexa skills, with which patients can book appointments and manage prescriptions.
Digital assistants for patients
People are becoming more and more dependant on their digital assistants on their phones. Recent stats show that by 2020, 50% of all searches would be done by voice search and 30% of all searches would be done without screens. This number is bound to increase with the increasing number of smart home speakers and increasing capabilities of digital assistants.
With the integration of digital assistants to hospital management systems, patients would be able to book an appointment with a doctor, just by talking to their digital assistants. Patients would be able to upload their health parameters such as blood sugar, blood pressure levels on a daily basis if their health conditions require it without having to visit the hospital or filling complex forms. This would enable their doctors to provide more accurate and reliable advice for their patients. They can also get the results of their lab tests without having to visit the hospital or lab. With advanced hospital management systems, patients can currently receive their test results in a PDF form, but as digital assistants become more ubiquitous, they would prefer asking their smart devices, instead of looking at their screens.
Digital assistants would also be able to assist in providing first aid with real-time advice from doctors and summon qualified medics in case of an emergency. There are unconfirmed reports of cops being called using amazon Alexa in case of domestic violence, and this shows the potential for digital assistants being helpful in case of a medical emergency.
How doctors can make use of digital assistants
Doctors are required to maintain clear records of their patients’ history. Clear and accurate records help to provide accurate treatment when the patient has any medical issues in the future. Doctors usually have to rely on shorthands, or transcriptions to make accurate records in the short time they have, and there is a chance that they may forget to add minute details when the records are made at a later date. This has been reduced to a large extent by the use of electronic health records, which are often made as easily filled templates, but with the use of digital assistants, doctors can simply dictate the health condition of the patient, and with the use of smart prompts, they can be sure that they didn’t miss any info.
The smart assistants also have the potential to help doctors better manage their appointments and schedules. Doctors can easily get the complete details of their appointments, the timings, and the schedule simply by asking their digital assistant.
Digital assistants for hospital administration
Hospital management systems have made it easy for hospital administrators to get accurate real-time information about the status of their hospitals, and manage it efficiently by making better use of their resources. But this also means they have to check their screens much more often, and this can become tiring on a daily basis.
With the use of a digital assistant, hospital admins can get quick reports of their hospitals, such as daily revenue, the total number of appointments, expenses incurred, and also about the stock of essential pieces of equipment, disposables, and medicines.
Alerts for emergency situations, such as when adequate doctors or paramedics are not available, or when essential supplies are running low, will ensure that the hospitals are making the best use of its resources.
If you would like to implement voice assistants to go with your hospital management systems, contact us
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Hospital management system was introduced with the cause for helping hospitals speed up their processes.
What is Hospital Management System (HMS):
Hospital management system is a computer system that helps manage the information related to health care and aids in the job completion of health care providers effectively. They manage the data related to all departments of healthcare such as,
HMS came into the picture of hospital management as early as 1960 and have ever since been evolving and synchronizing with the technologies while modernizing healthcare facilities. In today’s world, the management of healthcare starts from the hands of the patients through their mobile phones and facilitates the needs of the patient.
Why is HMS important for a hospital?
HMS was introduced to solve the complications coming from managing all the paper works of every patient associated with the various departments of hospitalization with confidentiality. HMS provides the ability to manage all the paperwork in one place, reducing the work of staff in arranging and analyzing the paperwork of the patients. HMS does many works like:
Maintain the medical records of the patient
Maintain the contact details of the patient
Keep track of the appointment dates
Save the insurance information for later reference
Tracking the bill payments.
The advantages of HMS can be pinpointed to the following:
Improved Efficiency by avoiding human errors
Reduces scope for Error
Data security and correct data retrieval made possible
Cost effective and easily manageable
Easy access to patient data with correct patient history
Improved patient care made possible
Easy monitoring of supplies in inventory
Reduces the work of documentation
Better Audit controls and policy compliance.
Features of Hospital Management System:
For hospitals having their own site, appointment widgets will be integrated onto the site. Patients visiting the hospital’s website can book online appointments with ease.
Integrated Billing with treatments, Lab and Radiology. Alerts will be sent on Discount Authorisation. Automatic due capture, Option to bill before and after consultation.
Manage commonly and recently used medicines. Option to show medicines available in the pharmacy. SMS prescriptions to Patients.
Template based Discharge Summary. ICD10 integration. Option to prevent discharge summary till IP bill is closed.
Operation Theatre Management
Automatic notification can be sent to customers on test results. Lab notifications like email, SMS of the test reports sent from the Automated Lab notification module.
Comprehensive Pharmacy Management handles stock, Prescription Integration, Ward Request, Stock Management, Stock Moment and intelligent reports.
Comprehensive Lab Management handles complete order management, Custom Reports, Smart Notifications, Credit Settlement, detailed MIS Reports, Analytics and App for Phlebotomist.
Master Information Systems
Lets you access entire MIS data from your palm.
Manage Multiple Locations
Any number of branches can be added and managed using a single account.
Benefits of Hospital Management System:
We have so far clarified on the importance of HMS, it is your responsibility to pick out the right kind of HMS for your needs and purposes. Here we give more information on the benefits of various HMS and the impact it creates on hospital systems.
Easy Patient data retrieval:
HMS makes it possible to access all the data related to a patient via a system by the means of a few simple clicks. Information like patient history, current illness, doctors involved, tests reports taken, billing information and many more can be made visible to the user. These data will help to connect the dots about the patient, like specific diagnosis, related treatment, and medication.
The Electronic Medical Record (EMR) or Electronic Health Record (EHR):
This electronic-based medical record system can be viewed as a patient’s health chart. It retrieves information based on the patient’s name or medical record number or the physician’s record number.
Increased Data security:
The patient data can be kept a hundred percent safe by using HMS in your hospital. It can be made accessible by only a limited amount of authorized personnel. With HMS, all the data is stored on a server or cloud and kept safe by just securing the login information safe.
Improve Visibility and Transparency:
Hospital Management System (HMS) improves the visibility and transparency in the complete management process and in all records.
Streamline Accurate Reporting:
It helps in streamlining the accurate reporting with the help of updated and accurate records.
Improved Quality Control:
Hospital Management System improves the quality control on the products and services of the hospital.
Improved Management Visibility:
It also improves the management visibility of hospital, all information, and data regarding the patient, doctor and medicine could be seen by any department easily.
Ease to Access System Facilities:
Hospital Management System makes it easy to get access to the management system facilities for the authorized users and keep it safe from unauthorized users.
HMS not only saves time in the hospital but also is cost-effective in decreasing the number of people working on the system of manual entry of data and paperwork. The implementation of His will decrease the human intervention into the system thereby avoiding human-caused errors.
Every hospital has different needs, analyze what is best for your requirement and install the apt HMS system.
To know more visit Mocdoc - HMS
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