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Inspiring patients to reach your hospital is not much easy. It is significant to raise your patient base if you think you have to bring justice to all the pennies you have invested for your hospital. Effectively marketing your hospital can help you to bring much profit. You need to make sure whether the marketing you do for your hospital should not be controlled to sales support or brand building. The important thing is that you need to make a positive connection with the terms of your patients.

Hospital Marketing has seen a tremendous change for the past few years, and some medical facilities are making use of the hotel like comforts to pamper and attract potential patients. In this blog, we will deal with the useful tips you can follow for marketing your hospital. 


Create a responsive website: 

The most important thing every patient does while choosing a hospital is that they go entirely through the website unless and until your hospital is located nearby to their location. Significantly, you make a responsive website with useful health information rather than build a website that displays information about your team or hospital. It would be good if you list healthcare information so that patients themselves can take care of their family and themselves during an urgency. 


Make use of SEO: 

9 out of 10 people look for affordable or best hospitals online, know about the hospital, the doctor's availability, and other related information before merely visiting it. If you need to get listed while you search for the best healthcare clinic or practices, you need to make sure to use the power of SEO. The content editor and web developer focus on the effective keywords for your hospital to be listed on the top of the search engine results. You can hire an experienced SEO consultant and make the process more productive, more comfortable, and affordable. 


Ensure your patients say Wow on your healthcare:

Branding is not just what you say about you to your customers. Its something that the patient or people say about you and your healthcare. Improve patient care, and make sure they keep your healthcare and treatment in mind for a long time. Ensure to provide them with attention and care so that they will speak for you and recommend you to their friends and family members too. Word of Mouth is the crucial thing you need to focus on. 


Showcase your positives:

Show up your excellent work through videos, patient stories, testimonials, etc. on LCDs in your hospital waiting areas so that people and patients visiting your website or hospital will come to know about you more. Also, don't forget to post on social media, talk about breakthrough treatments in conferences, public forums, and interviews. 


Use Social Media effectively:

Social Media is one of the essential ways through which you can make everything possible. Social media websites like Twitter, Linkedin, Instagram, Linkedin, Pinterest, can effectively improve the number of patients visiting your hospital as well as those are the best place where you can create brand awareness by choosing the targeted audiences and attract them to visit your clinic. 


Utilize Internal Marketing too:

Every employee in your hospital is spokespersons. Grab your HR head to make use of it, create the experience of the employees great at your clinics, and make them talk positive things about the hospital. 


Shoot Emails:

Emails are efficient and powerful thing while it comes to marketing. Make sure your companies IT team is maintaining the email list of subscribers and share relevant and positive information emails regarding the illness of the patient. It indicates that you have proper care about your patients even after they leave your hospital. Maintaining a good and effective relationship and communication with high vale, helpful, and useful information is key to developing a powerful hospital brand. 


Bottom Line: 

Show your society and patients in general that you have excellent care about their well being and health. Also, show them you do not need them to go to a stage where they don't want to go to the hospital next time.


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Billing software is one of the essential software used in the healthcare industry. It is also called as the medical practitioner's lifeline. Therefore, it's vital you choose the right hospital billing software that offers the fantastic reporting system to manage the cash flow as well the payment time speed.


The new hospital billing software helps to manage both insurance needs as well as patient payment reliably which not included in other software.


Uses of Hospital Billing Software in HMS:


  • Each part of the Hospital Management System is integrated and automated effortlessly, and it also provides the opportunity to move forth and back from different data and reports.


  • There is no loss of bills and data.

  • Secure and safe reporting system.

  • There is a financial dashboard that tracks the practice health efficiently.


  • The web-based practice management used for managing and collecting the bill from any place efficiently, you can use and maintain this software in every area where it suits you best.


  • Automated Data backup is enabled.

  • You can view your daily schedule from anywhere.


  • You can easily understand the financial practice health of the practitioners, and the report makes it easy and efficient. The user features used for deciding the right information to share.


  • The software offers the Enabled visualizations in the form of figures and graphs.

  • You can track revenue, payer performance, and related ones.

  • You can easily customize and display them in the excel format.

  • The software can deliver a report on a daily or monthly basis as per the requirements.


What are the Types of Billing in HMS?


There are various departments which use billing in Hospital Management system to improve the billing facilities in the hospitals. Some of them include


  • Registration and Consulting Billing

  • Pharmacy Billing

  • Laboratory Billing

  • In-Patient Billing


Registration and consulting Billing:


  • Hospital billing software prebooks appointments for the patients they provided in advance for both follow-up patient as well as new patients.

  • Hospital billing software generates bills for the certified lab and radiology services.


Pharmacy Billing:


Our pharmacy billing software deals with providing the retail sales of medical supervision to OPD patients, customers and also helps with the issue of medicines to the hospital inpatients. Our pharmacy billing software does the following features.


  • Able to offer an extensive collection of available drugs for the clinicians.

  • Able to sort our the alternative drugs for the drugs that are not available.

  • The software aids in interfacing with a database of drugs.

  • Our software pops up the drug allergy alerts easily.

  • The billing software interfaced for dispatched along with the pneumatic tube.


Laboratory Billing Software:


The laboratory billing software help to disseminate and record the information of the different performed tests. Here are some of the salient features done by our laboratory billing software.


  • Test setup and does the services.

  • Excels different tests and diagnostic packages.

  • Offers the resulting process from the sample collection process, recheck process and fetch from analyzer data.

  • The software does the recheck with the Sample Collections

  • Our billing software offers the status update of the labs after a clear analyzation.

  • The software works as per the NABL standards.

  • The software comes with a dashboard for TAT, authorization, progress works, tests, and parameters.


In-patient Billing Software


The software takes care of the patients who allocated in the ward bed after the registration, and this deals with complete services and treatment offered to the patients while they stay in the hospital.


The features of our in-patient billing software include


  • The software is capable of taking place the conversion from OP to IP.

  • The software takes care of the patients by allocating the bed, offers the consultation for intern departments, tracks patients in the hospitals, deals with the bed transfers.

  • The software maintains the patient billing sheets.

  • The software comes with the dashboard for discharge summary, patient access, billing audit and activities and much more.


Track Profit and Loss Statements Easily:


The Hospital Management system products come with tally integrations, and therefore you can easily track and manage the expenses. The billing software in the Hospital Management system also monitors both the profit and loss statement so that you can quickly identify what lags in your Hospital information management.


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People in the past, run programs or applications from the software downloaded on a server or physical computer in their building. At present, cloud computing helps people to access similar programs or applications via the internet. Cloud is everywhere, and this has taken a new avatar in the Hospital Management System too. Let’s check out the importance of cloud solutions in-depth below.  

Importance of Cloud Solution for HMS:  

There is a lot of business that has been moving to the cloud tend to be successful. Similarly, the Hospital Management System has also seen more benefits by making use of the cloud.  

Disaster Recovery:  

Every hospital needs to invest in resilient disaster recovery. It can be easier for larger hospitals, but what about the smaller clinics? You will need a lot of money and experience to invest in disaster recovery. One of the simple solutions is to go with the cloud. It’s now playing an essential role in Hospital Management System, helps in avoiding significant upfront investments, saves time, and roll up experience on third parties.  

Capital-expenditure free:  

There is no need for spending the high cost of hardware when it comes to the cloud. You can choose a subscription-based model depending on your budget and start with them. Cloud adoption at your hospital management system will help to cut down the capital expenditure as well as provides ease of management and setup in a friendlier manner.  

Work from anywhere:  

Let’s imagine your doctor is far away from you, but you need to connect with them and get the right treatment. This can be easier with cloud computing. Just an internet connection is enough for your doctor to communicate with you about your problems. There are a lot of cloud services available that offer different mobile applications, and therefore, you can select your preferred mobile apps to connect.  

It means its more flexible and versatile for your doctor to connect with you wherever he is in no time even though he is busy with other schedules.  

Security:  

When it comes to the hospital, you need to be very careful in taking care of sensitive data like patient records, the treatment provided, money spent, drugs given to the patients, and more. Losing this data means there is a chance for a massive problem to occur in the future.  

Maintaining a manual record means there are chances for the data to lose or other similar problems. The best solution is to adopt the cloud. Yeah, when you store your sensitive clinical records and other data to the cloud, it remains safe and protected. There is no chance for any unauthorized person to access the cloud as you can protect them with an active key, and also there is no way for the data to get lost.  

Flexibility:  

Hospitals are businesses with fluctuating or growing bandwidth needs, and this is where cloud-based services are most suitable and mandatory. They provide a lot of benefits to the hospital management system, and also it holds the best advantage over your competitors.  

Automatic Software Updates:  

There are high chances for your hospital management system servers to get shut down or roll out of sight. If you make use of some other software to control them, it might not be more productive. Making use of cloud in your HMS means they roll our regular security updates as well as other software updates, so you need not worry about maintaining your HMS. You can also focus on developing your business rather than regular software updates.  

Increased collaboration:  

When you make use of the cloud for your HMS, your team can easily access, share, or edit documents from any time and anywhere. File sharing applications and cloud-based workflows can make real-time updates and offer them full flexibility and versatility of their collaborations.  

Document control:  

With cloud computing, you can easily store all files and data centrally so that the patients, doctors, and other staff can have a look over them. Greater visibility indicates increased collaborations, and this results in a healthier bottom line and better work.  

Competitiveness:  

Moving to the cloud in the case of HMS can provide access to the technology of enterprise classes for every person. It also enables the HMS to act more rapidly than your competitors. Cloud business applications for HMS remain agile and lean. 

Do you know any other essential advantages of moving to cloud solutions for HMS?

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When you decide to implement a hospital management system in your hospital, the next step is to decide which system you want to use. Even though researching on the internet and going through the product catalogs of many software providers may tell you what to look for and what all features offered by different companies, it may not give you a complete picture. This is where an HMS product demonstration will be useful. Most companies providing hospital management systems provide free demos to prospective clients. A free demonstration of the software is an excellent way of knowing what exactly you will be getting when you finally purchase the software. It is like taking a test drive before you buy a car, and like a test drive, you need to know how to best know the software during the demo.

Understand your hospital

For getting a good demo, the first step is to get a complete understanding of your hospital. Since you have already decided to get an HMS, you must have done most of your homework. But you need to know what all features you will need when you implement the HMS. For HMS to achieve its full potential, the system should meet the requirements of all the users from the hospital administrator, to the lab technicians. To ensure this, discussions will have to be held with the users to get their input. The benefits of these discussions are two-fold. The requirements of different departments will be different and you will be able to know what everyone wants. The other benefit is that the employees of the hospital may have previous experience in using different kinds of HMS, and you will get a lot of insights into the advantages and drawbacks of different systems. And this information will come in handy while getting the demonstration.

Having a thorough understanding of the workflow is also very important. Usually, different department heads will have their own ways of managing their departments. This is important both while getting a demo, as well as when you are actually implementing the system. Most HMS systems are customized around the workflow in a hospital, and company representatives will need to get a fair idea so as to provide you a good solution. So it’s better to have all the answers ready when you’re getting the demo. This will also help you when you implement an HMS system in your hospital

Online demo

Software providers sometimes provide demos in their websites, and this is a way for you to know the software before a face to face demo. You can use these online demos to know the general features of the HMS system. Once you have gone through this demo, you will know what questions you have to ask the company representative. Online demos are a free and the least time-consuming way to evaluate a software, even though they may not be complete.

Questions you should ask

Once you have talked to other hospitals that have implemented  HMS or if you’re already using an HMS, you are probably aware of the general features all the HMS systems have. So before the demo, you need to keep in mind the problems at your hospital you’re trying to solve, and the features you’ll need to use this. The problems could be the ones faced by doctors or patients, such as difficulty in scheduling the appointments, or it could be business problems, such as low returns or pilferage from the pharmacy.

A demo usually takes around 45 minutes and starts with an introduction about the software company. After this, the company representative may ask you regarding the problems you are facing. Most companies are willing to customize their software for your needs, and you have to make the best use out of this. Once you have explained the difficulties your hospital is facing, the representatives will probably explain some of the features they have that can solve these issues. During the demo, if you’re already aware of the general features, it is better to focus on these key features to make a good decision.  

There are no set rules on how a demo is conducted, so ask all the questions you have regarding the software. The point of getting a demo is not to make a decision then and there, but to understand all the features of the software. It’s also vital that all the stakeholders also understand the software before making a decision, so have representatives from all the departments for the demo. Before deciding on a system, get demos from multiple companies, compare the software and then decide. 


To know more about HMS systems and get a demo, visit MocDoc

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With advancements in AI, digital assistants are becoming more and more capable. What started as an advanced voice-based search device, has now become capable of helping us manage our daily schedules, book appointments, make reservations, play songs, and it may one day act as a complete assistant to all of us. They were first seen in smartphones, in the form of Siri in iPhones and Google Assistant in android devices and now they’re coming in the form of standalone devices such as Amazon’s Echo, Google Home devices and Apple’s Homepod.

Digital assistants, like in every other aspect of our life, have a huge potential in revolutionizing healthcare by assisting hospitals, doctors and other paramedical staff in record-keeping, managing their appointments, and help in taking better care of the patients in an efficient manner. Artificial intelligence is assisting doctors in making better diagnoses, and advanced robotics technology is making surgeries more precise. Digital assistants may one day be as ubiquitous as a stethoscope in a hospital as they become more automated. Recently some hospitals in USA introduced Alexa skills, with which patients can book appointments and manage prescriptions.

Digital assistants for patients

People are becoming more and more dependant on their digital assistants on their phones. Recent stats show that by 2020, 50% of all searches would be done by voice search and 30% of all searches would be done without screens. This number is bound to increase with the increasing number of smart home speakers and increasing capabilities of digital assistants.

With the integration of digital assistants to hospital management systems, patients would be able to book an appointment with a doctor, just by talking to their digital assistants. Patients would be able to upload their health parameters such as blood sugar, blood pressure levels on a daily basis if their health conditions require it without having to visit the hospital or filling complex forms. This would enable their doctors to provide more accurate and reliable advice for their patients. They can also get the results of their lab tests without having to visit the hospital or lab. With advanced hospital management systems, patients can currently receive their test results in a PDF form, but as digital assistants become more ubiquitous, they would prefer asking their smart devices, instead of looking at their screens.

Digital assistants would also be able to assist in providing first aid with real-time advice from doctors and summon qualified medics in case of an emergency. There are unconfirmed reports of cops being called using amazon Alexa in case of domestic violence, and this shows the potential for digital assistants being helpful in case of a medical emergency.

How doctors can make use of digital assistants

Doctors are required to maintain clear records of their patients’ history. Clear and accurate records help to provide accurate treatment when the patient has any medical issues in the future. Doctors usually have to rely on shorthands, or transcriptions to make accurate records in the short time they have, and there is a chance that they may forget to add minute details when the records are made at a later date. This has been reduced to a large extent by the use of electronic health records, which are often made as easily filled templates, but with the use of digital assistants, doctors can simply dictate the health condition of the patient, and with the use of smart prompts, they can be sure that they didn’t miss any info.

The smart assistants also have the potential to help doctors better manage their appointments and schedules. Doctors can easily get the complete details of their appointments, the timings, and the schedule simply by asking their digital assistant.

Digital assistants for hospital administration

Hospital management systems have made it easy for hospital administrators to get accurate real-time information about the status of their hospitals, and manage it efficiently by making better use of their resources. But this also means they have to check their screens much more often, and this can become tiring on a daily basis.

With the use of a digital assistant, hospital admins can get quick reports of their hospitals, such as daily revenue, the total number of appointments, expenses incurred, and also about the stock of essential pieces of equipment, disposables, and medicines.


Alerts for emergency situations, such as when adequate doctors or paramedics are not available, or when essential supplies are running low, will ensure that the hospitals are making the best use of its resources.

If you would like to implement voice assistants to go with your hospital management systems, contact us 


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