Inspiring patients to reach your hospital is not much easy. It is significant to raise your patient base if you think you have to bring justice to all the pennies you have invested for your hospital. Effectively marketing your hospital can help you to bring much profit. You need to make sure whether the marketing you do for your hospital should not be controlled to sales support or brand building. The important thing is that you need to make a positive connection with the terms of your patients.
Hospital Marketing has seen a tremendous change for the past few years, and some medical facilities are making use of the hotel like comforts to pamper and attract potential patients. In this blog, we will deal with the useful tips you can follow for marketing your hospital.
Create a responsive website:
The most important thing every patient does while choosing a hospital is that they go entirely through the website unless and until your hospital is located nearby to their location. Significantly, you make a responsive website with useful health information rather than build a website that displays information about your team or hospital. It would be good if you list healthcare information so that patients themselves can take care of their family and themselves during an urgency.
Make use of SEO:
9 out of 10 people look for affordable or best hospitals online, know about the hospital, the doctor's availability, and other related information before merely visiting it. If you need to get listed while you search for the best healthcare clinic or practices, you need to make sure to use the power of SEO. The content editor and web developer focus on the effective keywords for your hospital to be listed on the top of the search engine results. You can hire an experienced SEO consultant and make the process more productive, more comfortable, and affordable.
Ensure your patients say Wow on your healthcare:
Branding is not just what you say about you to your customers. Its something that the patient or people say about you and your healthcare. Improve patient care, and make sure they keep your healthcare and treatment in mind for a long time. Ensure to provide them with attention and care so that they will speak for you and recommend you to their friends and family members too. Word of Mouth is the crucial thing you need to focus on.
Showcase your positives:
Show up your excellent work through videos, patient stories, testimonials, etc. on LCDs in your hospital waiting areas so that people and patients visiting your website or hospital will come to know about you more. Also, don't forget to post on social media, talk about breakthrough treatments in conferences, public forums, and interviews.
Use Social Media effectively:
Social Media is one of the essential ways through which you can make everything possible. Social media websites like Twitter, Linkedin, Instagram, Linkedin, Pinterest, can effectively improve the number of patients visiting your hospital as well as those are the best place where you can create brand awareness by choosing the targeted audiences and attract them to visit your clinic.
Utilize Internal Marketing too:
Every employee in your hospital is spokespersons. Grab your HR head to make use of it, create the experience of the employees great at your clinics, and make them talk positive things about the hospital.
Emails are efficient and powerful thing while it comes to marketing. Make sure your companies IT team is maintaining the email list of subscribers and share relevant and positive information emails regarding the illness of the patient. It indicates that you have proper care about your patients even after they leave your hospital. Maintaining a good and effective relationship and communication with high vale, helpful, and useful information is key to developing a powerful hospital brand.
Show your society and patients in general that you have excellent care about their well being and health. Also, show them you do not need them to go to a stage where they don't want to go to the hospital next time.
For More details Visit MocDoc HMS
Hospital management system was introduced with the cause for helping hospitals speed up their processes.
What is Hospital Management System (HMS):
Hospital management system is a computer system that helps manage the information related to health care and aids in the job completion of health care providers effectively. They manage the data related to all departments of healthcare such as,
HMS came into the picture of hospital management as early as 1960 and have ever since been evolving and synchronizing with the technologies while modernizing healthcare facilities. In today’s world, the management of healthcare starts from the hands of the patients through their mobile phones and facilitates the needs of the patient.
Why is HMS important for a hospital?
HMS was introduced to solve the complications coming from managing all the paper works of every patient associated with the various departments of hospitalization with confidentiality. HMS provides the ability to manage all the paperwork in one place, reducing the work of staff in arranging and analyzing the paperwork of the patients. HMS does many works like:
Maintain the medical records of the patient
Maintain the contact details of the patient
Keep track of the appointment dates
Save the insurance information for later reference
Tracking the bill payments.
The advantages of HMS can be pinpointed to the following:
Improved Efficiency by avoiding human errors
Reduces scope for Error
Data security and correct data retrieval made possible
Cost effective and easily manageable
Easy access to patient data with correct patient history
Improved patient care made possible
Easy monitoring of supplies in inventory
Reduces the work of documentation
Better Audit controls and policy compliance.
Features of Hospital Management System:
For hospitals having their own site, appointment widgets will be integrated onto the site. Patients visiting the hospital’s website can book online appointments with ease.
Integrated Billing with treatments, Lab and Radiology. Alerts will be sent on Discount Authorisation. Automatic due capture, Option to bill before and after consultation.
Manage commonly and recently used medicines. Option to show medicines available in the pharmacy. SMS prescriptions to Patients.
Template based Discharge Summary. ICD10 integration. Option to prevent discharge summary till IP bill is closed.
Operation Theatre Management
Automatic notification can be sent to customers on test results. Lab notifications like email, SMS of the test reports sent from the Automated Lab notification module.
Comprehensive Pharmacy Management handles stock, Prescription Integration, Ward Request, Stock Management, Stock Moment and intelligent reports.
Comprehensive Lab Management handles complete order management, Custom Reports, Smart Notifications, Credit Settlement, detailed MIS Reports, Analytics and App for Phlebotomist.
Master Information Systems
Lets you access entire MIS data from your palm.
Manage Multiple Locations
Any number of branches can be added and managed using a single account.
Benefits of Hospital Management System:
We have so far clarified on the importance of HMS, it is your responsibility to pick out the right kind of HMS for your needs and purposes. Here we give more information on the benefits of various HMS and the impact it creates on hospital systems.
Easy Patient data retrieval:
HMS makes it possible to access all the data related to a patient via a system by the means of a few simple clicks. Information like patient history, current illness, doctors involved, tests reports taken, billing information and many more can be made visible to the user. These data will help to connect the dots about the patient, like specific diagnosis, related treatment, and medication.
The Electronic Medical Record (EMR) or Electronic Health Record (EHR):
This electronic-based medical record system can be viewed as a patient’s health chart. It retrieves information based on the patient’s name or medical record number or the physician’s record number.
Increased Data security:
The patient data can be kept a hundred percent safe by using HMS in your hospital. It can be made accessible by only a limited amount of authorized personnel. With HMS, all the data is stored on a server or cloud and kept safe by just securing the login information safe.
Improve Visibility and Transparency:
Hospital Management System (HMS) improves the visibility and transparency in the complete management process and in all records.
Streamline Accurate Reporting:
It helps in streamlining the accurate reporting with the help of updated and accurate records.
Improved Quality Control:
Hospital Management System improves the quality control on the products and services of the hospital.
Improved Management Visibility:
It also improves the management visibility of hospital, all information, and data regarding the patient, doctor and medicine could be seen by any department easily.
Ease to Access System Facilities:
Hospital Management System makes it easy to get access to the management system facilities for the authorized users and keep it safe from unauthorized users.
HMS not only saves time in the hospital but also is cost-effective in decreasing the number of people working on the system of manual entry of data and paperwork. The implementation of His will decrease the human intervention into the system thereby avoiding human-caused errors.
Every hospital has different needs, analyze what is best for your requirement and install the apt HMS system.
To know more visit Mocdoc - HMS
Hospital management system was introduced with the..... Read more
Hospital Management System is used to take the data from the patients and then store it for later use. The main goal of the Hospital Management System is to accurately treat as well as decrease overtime pay.
There are various features included in the HMS. Some of the system functions include Registration, Patient check out, Report generation, and more. In this blog, let's check out the functional and non-functional requirements of the Hospital Management System in depth.
There are a lot of software requirements specifications included in the functional requirements of the Hospital Management System, which contains various process, namely Registration, Check out, Report Generation, and Database.
Registration Process of SRS (Software Requirements Specification)
● Adding Patients: The Hospital Management enables the staff in the front desk to include new patients to the system.
● Assigning an ID to the patients: The HMS enables the staff in the front desk to provide a unique ID for each patient and then add them to the record sheet of the patient. The patients can utilize the ID throughout their hospital stay.
Check Out of SRS:
● Deleting Patient ID: The staff in the administration section of the ward can delete the patient ID from the system when the patient's checkout from the hospital.
● Adding to beds available list: The Staff in the administration section of the ward can put the bed empty in the list of beds-available.
Report Generation of SRS:
● Information of the Patient: The Hospital Management System generates a report on every patient regarding various information like patients name, Phone number, bed number, the doctor's name whom its assigns, ward name, and more.
● Availability of the Bed: The Hospital Management system also helps in generating reports on the availability of the bed regarding the information like bed number unoccupied or occupied, ward name, and more.
Database of SRS:
● Mandatory Patient Information: Every patient has some necessary data like phone number, their first and last name, personal health number, postal code, country, address, city, 'patient's ID number, etc.
● Updating information of the Patient: The hospital management system enables users to update the information of the patient as described in the mandatory information included.
Non Functional Requirements
There are a lot of software requirements specifications included in the non-functional requirements of the Hospital Management System, which contains various process, namely Security, Performance, Maintainability, and Reliability.
● Patient Identification: The system needs the patient to recognize herself or himself using the phone.
● Logon ID: Any users who make use of the system need to hold a Logon ID and password.
● Modifications: Any modifications like insert, delete, update, etc. for the database can be synchronized quickly and executed only by the ward administrator.
● Front Desk Staff Rights: The staff in the front desk can view any data in the Hospital Management system, add new patients record to the HMS but they don't have any rights alter any data in it.
● Administrator rights: The administrator can view as well as alter any information in the Hospital Management System.
● Response Time: The system provides acknowledgment in just one second once the 'patient's information is checked.
● Capacity: The system needs to support at least 1000 people at once.
● User-Interface: The user interface acknowledges within five seconds.
● Conformity: The system needs to ensure that the guidelines of the Microsoft accessibilities are followed.
● Back-Up: The system offers the efficiency for data back up.
● Errors: The system will track every mistake as well as keep a log of it.
● Availability: The system is available all the time.
Hope you got a clear idea on the functional and non-functional requirements and the features required by the hospital. Any other queries on the topic are welcome.
For more information Visit MocDoc HMS
Hospital Management System is used to take the dat..... Read more
In the city of Mumbai, Bhaktivedanta hospital has already made an eminent growth since 1998. Now Bhaktivedanta hospital is known for their Multi Specialities in various fields such as pediatrics, orthopedics, ENT, psychiatry and much more with gross of more than 1500 happy patients leaving each day.
The main reasons why Bhaktivedanta approached MocDoc was to overcome the problems they faced in the appointment and scheduling of patients. MocDoc HMS provided them with the exact solutions that eventually solved all their problems. The following will list out the problems Bhaktivedanta faced and how MocDoc provided helpful solutions to overcome their problems.
Bhaktivedanta hospital was using an offline software to book appointments which caused them problems in appointments and scheduling, Adding to it they were still following the traditional practice of pen-paper which at times lead to incorrect patient details.
MocDoc approached them with a solution by making Bhaktivedanta hospital’s appointment scheduling effortless. We provided them with a “White labeled application” which was exclusively provided to the hospital to reduce workload and it made them produce good results in terms of managing patients and their appointments at the hospital. Our “Anytime Anywhere” accessing concept helped them to achieve excellence.
Bhaktivedanta hospital had plenty of departments operating in it so the departments in the hospital were in need of proper communication between them and also the information was needed to be carried out without leading to any miscommunications.
That’s where MocDoc helped Bhaktivedanta by providing a feature known as “Timeline View” which indeed helped the hospital to keep track of patients flows inside the hospital, also it helped the doctors to follow up the patients based on their treatment. This made communication clear and patient details were tracked down easily without any misinterpretation.
Booking for VIP’s & Emergency Patients
Managing VIP’s around the city seemed difficult for Bhaktivedanta Hospital. This lead to a situation where the hospital and the patients found a hard time in Communication. They were also facing a few difficulties in appointing and scheduling emergency patients.
That’s where MocDoc stepped in and offered a solution by providing restricted access on VIP’s appointment to the hospital, where the staff will be responsible to book appointments for VIP’s and emergency patients without any delays or difficulties. So through this we also ensure the privacy of the patients arriving at the hospital and also the waiting time of the patients was drastically reduced.
Managing the Queue
Bhaktivedanta hospital was facing difficulties with their queue management. For instance, there was a lot of confusion in deciding if the patients having appointments or if patients holding tokens should be given preference since the hospital was following the call and token system. So the hospital faced some issues in managing Queues.
After implementing MocDoc HMS software each and every appointment was perfectly scheduled in order. These appointments are viewed by the staff who is in charge of the appointment section. Also, we provided additional features which made them classify patients based on their needs, this reduced the workload drastically.
Payment Processing System
Since Bhaktivedanta had offline software for appointment scheduling, processing payments through online is not possible also Bhaktivedanta followed Manual procedures for appointment scheduling and payment processing. This was difficult for Bhaktivedanta to keep track of information about patients and payment details.
MocDoc helped Bhaktivedanta by providing a payment gateway for the patients through which they were able to make payments and also Bhaktivedanta found it easy to manage patients transaction details. Even MocDoc allowed the patients to make multiple appointments and at the same time maintain privacy in the transaction.
Appointments are made easier by patients from anywhere
Human-Error is completely removed
Payments were made much easier and secure by patients
Problems on administration were completely restored by MocDoc
MIS Reports for OP Management & Hospital Management was implemented to track doctors and patients.
Both patients and the Hospital gained satisfaction in using MocDoc HMS
By using MocDoc HMS Bhaktivedanta hospital has improved their appointment and scheduling operations. We also helped them to resolve their minor and major problems among patients with the help of our trained team. Thus in a world full of competition, MocDoc always pursues to attain Customer satisfaction.
For More Information Visit MocDoc HMS
IntroductionIn the city of Mumbai, Bhaktivedanta h..... Read more
Our present modern information system makes use of computers for the execution, each of them connected through an optimized network. Healthcare is the most critical aspect of our society, and many health care providers face challenges to offer practical and active services to patients.
Processing Speed & Results
Reduction in Errors
Data Security & Retrieving Ability
Improved Patient Care
Quality & Compliance
Our present modern information system makes use of..... Read more